KIND FOR KIND

Jane Russell poster reveals more to citydwellers than to heartlanders but in the end it's all the same.


We already talked about the Robert Mitchum/Jane Russell film noir His Kind of Woman, which premiered in the U.S. today in 1951. We recently stumbled across the above curiosity. You may remember our exploration of overlays in mid-century pin-up art (fascinating examples here, here, here, here, and here) and as it turns out, Russell received similar treatment. The cover-up on the second poster isn’t an overlay. It’s printed onto the paper. But the result is the same. Cleavage be gone! If we had to guess, the modest poster probably was issued everywhere in the U.S. except large cities. But the thing is, such a clumsy reworking—as opposed to just using a different image of Russell entirely—clearly serves to tell viewers they’ve been denied something, which we suspect was almost as effective at drawing traffic into cinemas as revealing what was covered. But only almost. Which is why at Pulp Intl. we always reveal everything.

You know what I love about you, Jane? You're as hot as me. It's like I switched my gender with FaceApp.


The promo poster for the classic film noir His Kind of Woman declares Jane Russell and Robert Mitchum the hottest combination ever to hit the screen. The windscreen? The screen door? We’ll assume it means the silver screen. The movie was made by RKO Radio Pictures when it was run by Howard Hughes, so if you know anything about vintage cinema you already know this production was a mess. Hughes’ micromanaging, meddling, and firings of actors led to heavy cost overruns and more than an hour of retakes. Despite these issues Mitchum and Russell do fine as the romantic leads, and support from Vincent Price, Jim Backus, and Raymond Burr helps them immensely. Are they the hottest whatever to hit the whatever? Well, of course. They’d be the hottest pushing a stalled car up a hill, or flossing their rearmost molars, or yakking in the toilet after an all night tequila binge. When you’re hot, you’re hot. We know quite well because—not to boast—people have said the same about us.

Anyway, Mitchum plays a classic film noir patsy who accepts a pile of money to go to Mexico for unknown purposes, only to discover that the sweet deal he thought he was getting isn’t so sweet after all. Russell plays a rich girl idling down south with her lover, a famous actor, but when she gets a gander of Mitchum she starts rethinking her romantic priorities. Any smart woman would. We won’t reveal the plot other than to say it’s adequate, though not awe inspiring. The last few reels make a hard right turn into comedy, which some viewers hate, but the major problem for us is that the ineptness of the villains during the extended climax strains credulity. In the end His Kind of Woman may not be your kind of movie, but guys (or girls) get to see Russell dress slinkily and sing a couple of songs, and girls (or guys) get to see Mitchum go about twenty minutes with no shirt, so there’s a silver lining for everyone here. The film premiered in the U.S. today in 1951.
Do you have someplace I can store this suitcase filled with my excess masculine heat?
 
Sure, you can sit next to me. But first you have to sign a liability waiver in case you get scorched.
 
You’ll love this next trick. I put my finger in this cognac and it catches fire.
 
Hot as this guy is, I don’t know whether to keep beating on him or start beating on me.
 
And once I take your face off I’ll be the hot one. I’ll have it all! Respect, envy, women, excellent service wherever I go! The world will be mine! Mwahh hah hah! Haaaaaaaah haha hahah!
 
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HISTORY REWIND

The headlines that mattered yesteryear.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

1953—Jomo Kenyatta Convicted

In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation’s British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya’s first prime minister, and still later its first president.

1974—Hank Aaron Becomes Home Run King

Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth’s 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball’s Hall of Fame.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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