DRINKING TO FORGET

These? These are all for me.

Elli Parvo was also known as Elly Parvo and Elly Pardo, but was born in Milan as Elvira Gobbo. In Italian, “gobbo” would most likely be pronounced with a long “o,” like “hobo,” but most English speakers would pronounce it sonically close to “garbo.” That word—garbo—brings up good associations because of the actress Greta Garbo, and as a bonus it’s actually a Spanish word that means “grace” or “elegance.”

So that got us pondering how gobbo sounds so bad to our brains, while garbo sounds so good, though they’re nearly identical words. This in turn got us to thinking gobbo might actually mean something lovely in Italian, and if we learned its translation we’d have a new association for the word, and in the same way garbo must have sounded weird to English speakers until it became associated with a beautiful actress, gobbo could be transformed from sounding like something you dredge up from your lungs, similar to an Affleck or a Ruffalo, to something beautiful.

So we plugged the word into the translator and you know what it came up with? “Hunchback.” Really. So, from humble beginnings, Elvira Gobbo made the smartest move of her life by changing her name and, as Elli Parvo, became one of the biggest stars and most desired sex symbols of Italian cinema, appearing in fifty films between 1934 and 1960. The above shot is from 1947’s I fratelli Karamazoff, and she’s hoping to down enough shots to black out any recollection of being a member of the hunchback family. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

1953—Jomo Kenyatta Convicted

In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation’s British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya’s first prime minister, and still later its first president.

1974—Hank Aaron Becomes Home Run King

Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth’s 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball’s Hall of Fame.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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