HONEST MISTAKE

He was honest. Everyone else made the mistake.


An array of posters were made for Alfred Hitchcock’s crime drama The Third Man, which was titled in Italy simply Il ladro—“the thief”—but we’ve chosen this unusual mugshot based promo because it encapsulates the film nicely. The tired look on star Henry Fonda’s face says it all. He’s mega-screwed. There are probably other movies that took the mugshot route with their poster art, but we can’t remember seeing any examples. For Il ladro, the mugshot poster was part of a series of photo promos taken from various frames in the film, but today we’ll just share the one above. Also, below you’ll see two more Italian posters painted by Luigi Martinati. It’s rare that we prefer photo art to paintings, but this case, because of the subject matter of the film, is one of those exceptions.

Said subject matter is the true tale of Emmanuel Balestrero, an everyman who is falsely identified as an armed robber. This leads to his arrest, ordeal in jail, trial, and retrial. The movie hails from a more naive time, before Americans realized that when the police come asking questions the only answer you give is: “Am I under arrest?” And if the answer is yes, the next thing you say is: “Lawyer,” and that’s all you ever say. It’s crucial never to talk, because in the U.S. cops are allowed to lie to you, claim there are witnesses that don’t exist, or that there’s evidence they don’t really have. That isn’t legal in England, Australia, New Zealand, and many other countries. But Fonda doesn’t know any of that, and ultimately that’s largely why he ends up behind bars.

After he makes bail he and co-star Vera Miles pound the pavement investigating the false accusation. We doubt that happened in real life, but that’s the movies for you. Their amateur sleuth bit works fine narratively. There’s a psychological digression that’s less compelling, but was included because it was part of the true story. On the whole, though, we like the movie. And we like Hitchcock’s style here during his middle phase (he began directing in 1922 and finished in 1976), before high concept thrillers like Vertigo and Rear Window—though those are also good. Here he keeps it mostly basic, and the result is a harrowing drama, which is hard to bear as Fonda is slowly railroaded, but is extremely well put together and compellingly acted. The Wrong Man premiered in the U.S. in 1956 and reached Italy today in 1957.
Italian master’s genius spanned decades.

Back in August we showed you a poster from Luigi Martinati, who worked from 1923 to 1967, and said we’d get back to him. Below, seven more great promotional pieces with his distinctive signature on each.

To Have and Have Not

On the Waterfront

Phantom of the Rue Morgue

Humoresque

Flamingo Road

The Wrong Man

Femme Fatale Image

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HISTORY REWIND

The headlines that mattered yesteryear.

1961—Bay of Pigs Invasion Is Launched

A group of CIA financed and trained Cuban refugees lands at the Bay of Pigs in southern Cuba with the aim of ousting Fidel Castro. However, the invasion fails badly and the result is embarrassment for U.S. president John F. Kennedy and a major boost in popularity for Fidel Castro, and also has the effect of pushing him toward the Soviet Union for protection.

1943—First LSD Trip Takes Place

Swiss scientist Albert Hofmann, while working at Sandoz Laboratories in Basel, accidentally absorbs lysergic acid diethylamide, better known as LSD, and thus discovers its psychedelic properties. He had first synthesized the substance five years earlier but hadn’t been aware of its effects. He goes on to write scores of articles and books about his creation.

1912—The Titanic Sinks

Two and a half hours after striking an iceberg in the North Atlantic Ocean on its maiden voyage, the British passenger liner RMS Titanic sinks, dragging 1,517 people to their deaths. The number of dead amount to more than fifty percent of the passengers, due mainly to the fact the liner was not equipped with enough lifeboats.

1947—Robinson Breaks Color Line

African-American baseball player Jackie Robinson officially breaks Major League Baseball’s color line when he debuts for the Brooklyn Dodgers. Several dark skinned men had played professional baseball around the beginning of the twentieth century, but Robinson was the first to overcome the official segregation policy called—ironically, in retrospect—the “gentleman’s agreement.”

1935—Dust Storm Strikes U.S.

Exacerbated by a long drought combined with poor conservation techniques that caused excessive soil erosion on farmlands, a huge dust storm known as Black Sunday rages across Texas, Oklahoma, and several other states, literally turning day to night and redistributing an estimated 300,000 tons of topsoil.

Horwitz Books out of Australia used many celebrities on its covers. This one has Belgian actress Dominique Wilms.
Assorted James Bond hardback dust jackets from British publisher Jonathan Cape with art by Richard Chopping.
Cover art by Norman Saunders for Jay Hart's Tonight, She's Yours, published by Phantom Books in 1965.
Uncredited cover for Call Girl Central: 08~022, written by Frédéric Dard for Éditions de la Pensée Moderne and its Collection Tropiques, 1955.

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