WHY, IT’S ELEMENTARY

Look, I've found something! I bet this advances the plot!


Here’s another nice panel length poster for the 1937 mystery comedy Super-Sleuth. The term “door panel,” which is a commonly used designation, is a bit deceptive. These are nowhere near the size of a door. The dimensions are twenty by sixty, or sometimes fourteen by thirty-six—in any case around three times taller than wide. The dimensions of this one aren’t actually quite there. It’s closer to two-point-five-to one. Close enough, as far as we’re concerned. Anyway, we’ve been unearthing a lot of this style of promo lately, and we like them because the arrangement of visual elements and text are pleasing to our amateur eyes.

In the movie, an egotistical actor played by Jack Oakie, whose signature character is a sleuth, criticizes the LAPD and ends up in a press feud with them. He’s been critical because he and other Hollywood stars have been receiving threatening letters from “the Poison Pen,” but the cops have no idea who’s sending them. Oakie gets his chance to prove whether he can be a real life sleuth when there’s a shooting on his movie set. While Super-Sleuth is billed as slapstick mystery, the mystery part is not delivered. There’s only ever one true suspect. We suppose it’s difficult to write in red herrings and twists when a film is 75 minutes long. Still, having the sinister and secretive weirdo be the murderer is a little too elementary.

Though many of the characters, including Oakie, are buffoons, there’s also, it must be noted, a ridiculous black stereotype played by Willie Best, who sometimes acted under the moniker Sleep ‘n’ Eat. He’s often reviled for his portrayals now, but in a 1934 interview he said, “What’s an actor going to do? Either you do it or get out.” It’s the dilemma of all actors—do your level best with what you’re given or end up on the do-not-hire list. Super-Sleuth doesn’t give its actors a lot to work with, but Oakie, Best, the beautiful Ann Sothern and the rest put their all into it and the result is a passable slapstick (non) mystery with a handful of genuine laughs. It premiered in the U.S. today in 1937.
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HISTORY REWIND

The headlines that mattered yesteryear.

1919—Wilson Suffers Stroke

U.S. President Woodrow Wilson suffers a massive stroke, leaving him partially paralyzed. He is confined to bed for weeks, but eventually resumes his duties, though his participation is little more than perfunctory. Wilson remains disabled throughout the remainder of his term in office, and the rest of his life.

1968—Massacre in Mexico

Ten days before the opening of the 1968 Summer Olympics in Mexico City, a peaceful student demonstration ends in the Tlatelolco Massacre. 200 to 300 students are gunned down, and to this day there is no consensus about how or why the shooting began.

1910—Los Angeles Times Bombed

A massive dynamite bomb destroys the Los Angeles Times building in downtown Los Angeles, California, killing 21 people. Police arrest James B. McNamara and his brother John J. McNamara. Though the brothers are represented by the era’s most famous lawyer, Clarence Darrow, of Scopes Monkey Trial fame, they eventually plead guilty. James is convicted and sentenced to fifteen years in prison. His brother John is convicted of a separate bombing of the Llewellyn Iron Works and also sent to prison.

1975—Ali Defeats Frazier in Manila

In the Philippines, an epic heavyweight boxing match known as the Thrilla in Manila takes place between Muhammad Ali and Joe Frazier. It is the third, final and most brutal match between the two, and Ali wins by TKO in the fourteenth round.

1955—James Dean Dies in Auto Accident

American actor James Dean, who appeared in the films Giant, East of Eden, and the iconic Rebel without a Cause, dies in an auto accident at age 24 when his Porsche 550 Spyder is hit head-on by a larger Ford coupe. The driver of the Ford had been trying to make a left turn across the rural highway U.S. Route 466 and never saw Dean’s small sports car approaching.

1962—Chavez Founds UFW

Mexican-American farm worker César Chávez founds the United Farm Workers in California. His strikes, marches and boycotts eventually result in improved working conditions for manual farm laborers, and today his birthday is celebrated as a holiday in eight U.S. states.

1916—Rockefeller Breaks the Billion Barrier

American industrialist John D. Rockefeller becomes America’s first billionaire. His Standard Oil Company had gained near total control of the U.S. petroleum market until being broken up by anti-trust legislators in 1911. Afterward, Rockefeller used his fortune mainly for philanthropy, and had a major effect on medicine, education, and scientific research.

Classic science fiction from James Grazier with uncredited cover art.
French artist Jean David illustrates Kathy Woodfield’s 1955 novel Massacres à l’anisette.

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