SLEAZY DOES IT

Avon Publications dared to ask—will readers pay to be turned on?

Avon Publications launched in 1941 as a direct competitor to the revolutionary Pocket Books. But while Pocket was basically a literary house, Avon directed itself toward the popular market, working with lesser known authors focused on pure entertainment, and promoting books by featuring more visually arresting covers.

The company veered farther in the mass market direction when it launched a subsidiary called Novel Library, which saw it begin experimenting with racier fiction. Jack Woodford, born in 1894 as Josiah Pitts Woolfolk, was one of the early practitioners of what would later become sleaze fiction. His books, mostly written during the 1930s and 1940s, were pretty chaste by later standards, but helped prove that pulp readers would pay for sexual thrills.

Above are seven of the eight Woodford books published by Novel Library between 1948 and 1950. Some originally appeared under other titles, for example Free Lovers, which was aka Fiddler’s Fee. The cover artists here are, top to bottom, J. Biernacki, Perlowen (not Perl Owen, as seen on many sites), D. Trager-Phillips, Ann Cantor, and unknowns. You can see Woodford’s eighth Novel Library book in this group.

So, you know how people sometimes say I'm a handsome woman? Before we get started I should tell you something.

You can always count on the low rent publishing company Saber Books for pieces of unsuccessful cover art, and here we have an example—Hard Way Back, from 1963. We don’t know who painted this, but we do know the femme fatale is supposed to be a real looker. Mission unaccomplished. Author Jack Woodford, who was actually Josiah Pitts Woolfolk, and wrote under such hilarious pseudonyms as Sappo Henderson Britt, was quite a prolific scribe—some of his output includes Unwilling Sinner, Three Gorgeous Hussies, and the terrifyingly titled Hoof Hearted. He also wrote how-to writing books, which may seem strange, but in literature lack of quality has rarely been a barrier to publication, and no one knew more about success in defiance of talent than Woodford. He’s credited as having described one of his books as, “Boy meets girl; girl gets boy into pickle; boy gets pickle into girl.” So there you go, aspiring novelists. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1961—Soviets Launch Venus Probe

The U.S.S.R. launches the spacecraft Venera 1, equipped with scientific instruments to measure solar wind, micrometeorites, and cosmic radiation, towards planet Venus. The craft is the first modern planetary probe. Among its many achievements, it confirms the presence of solar wind in deep space, but overheats due to the failure of a sensor before its Venus mission is completed.

1994—Thieves Steal Munch Masterpiece

In Oslo, Norway, a pair of art thieves steal one of the world’s best-known paintings, Edvard Munch’s “The Scream,” from a gallery in the Norwegian capital. The two men take less than a minute to climb a ladder, smash through a window of the National Art Museum, and remove the painting from the wall with wire cutters. After a ransom demand the museum refuses to pay, police manage to locate the painting in May, and the two thieves, as well as two accomplices, are arrested.

1938—BBC Airs First Sci-Fi Program

BBC Television produces the first ever science fiction television program, an adaptation of a section of Czech writer Karel Capek’s dark play R.U.R., aka, Rossum’s Universal Robots. The robots in the play are not robots in the modern sense of machines, but rather are biological entities that can be mistaken for humans. Nevertheless, R.U.R. featured the first known usage of the term “robot”.

1962—Powers Is Traded for Abel

Captured American spy pilot Gary Powers, who had been shot down over the Soviet Union in May 1960 while flying a U-2 high-altitude jet, is exchanged for captured Soviet spy Rudolf Abel, who had been arrested in New York City in 1957.

1960—Woodward Gets First Star on Walk of Fame

Actress Joanne Woodward receives the first star on the Hollywood Walk of Fame, the Los Angeles sidewalk at Hollywood Boulevard and Vine Street that serves as an outdoor entertainment museum. Woodward was one of 1,558 honorees chosen by the Hollywood Chamber of Commerce in 1958, when the proposal to build the sidewalk was approved. Today the sidewalk contains more than 2,800 stars.

1971—Paige Enters Baseball Hall of Fame

Satchel Paige becomes the first player from America’s Negro Baseball League to be voted into the Major League Baseball Hall of Fame in Cooperstown, New York. Paige, who was a pitcher, played for numerous Negro League teams, had brief stints in Cuba, Mexico, Puerto Rico, and the Major Leagues, before finally retiring in his mid-fifties.

Another uncredited artist produces another beautiful digest cover. This time it's for Norman Bligh's Waterfront Hotel, from Quarter Books.
Above is more artwork from the prolific Alain Gourdon, better known as Aslan, for the 1955 Paul S. Nouvel novel Macadam Sérénade.
Uncredited art for Merle Miller's 1949 political drama The Sure Thing.

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