Once you go blaxploitation you never go back. At least for a day or two. Above is the U.S. promo poster for another movie from the genre, 1972’s Shaft’s Big Score, starring the legendary Richard Roundtree. Shaft is obviously a name meant to conjure sex, so it makes sense that the poster is so phallic, with Roundtree sticking that long black rod in the viewer’s face. Shaft’s Big Score was the sequel to 1971’s Shaft, which was a landmark in American cinema that hammered home the growing realization in Hollywood that there was money to be made by showing audiences people like themselves. White audiences had lived that reality since the first moving pictures, but mostly never considered the privilege they were enjoying. Shaft helped demonstrate that all people liked it, and helped define the future for film studios. The focus was black, the cast was diverse, and the money rolled in. Which brought about Shaft’s Big Score. We’ve seen better movies, but we’ve sure seen worse too. You can read what we thought about it here.
A long while back when discussing the 1968 movie 100 Rifles,
