PERMA IS TEMPORARY

Change is inevitable—especially if you're dealing with Ian Fleming.

Ian Fleming was not an author to be trifled with. We talked about how he shifted the rights for Casino Royale from Popular Library to Signet. Well, here we go again. The above 1957 Perma paperback of Diamonds Are Forever with excellent William Rose cover art is rare because Fleming shifted the publishing to Signet after Perma changed the title of Moonraker to Too Hot to Handle. Since this happened after the Casino Royale fiasco you’d think the editors would have known better. 

Perma: Ian, Moonraker is a terrible title. It sounds like a sci-fi novel.

Fleming: You listen here, you sniveling little pup—

Perma: This is my job, okay. I’m telling you a bad title hurts your whole brand.

Fleming: Well, I have an idea for a book called Goldfinger. I suppose you think that’s a bad title too?

Perma: Well, yeah…

Fleming: Why you annoying insect. And Octopussy? You don’t like that either?

Perma: Sounds pornographic. It’s ludicrous.

Fleming: You have two tin fucking ears is what’s ludicrous! And Chitty-Chitty-Bang-Bang?

Perma: The worst of the bunch, and pornographic. I’m sorry, Ian—

Fleming: Chitty-Chitty-Bang-Bang? Pornographic? That’s the last goddamned straw, you pimply little Yank!

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HISTORY REWIND

The headlines that mattered yesteryear.

1954—Joseph McCarthy Disciplined by Senate

In the United States, after standing idly by during years of communist witch hunts in Hollywood and beyond, the U.S. Senate votes 65 to 22 to condemn Joseph McCarthy for conduct bringing the Senate into dishonor and disrepute. The vote ruined McCarthy’s career.

1955—Rosa Parks Sparks Bus Boycott

In the U.S., in Montgomery, Alabama, seamstress Rosa Parks refuses to give her bus seat to a white man and is arrested for violating the city’s racial segregation laws, an incident which leads to the Montgomery Bus Boycott. The boycott resulted in a crippling financial deficit for the Montgomery public transit system, because the city’s African-American population were the bulk of the system’s ridership.

1936—Crystal Palace Gutted by Fire

In London, the landmark structure Crystal Palace, a 900,000 square foot glass and steel exhibition hall erected in 1851, is destroyed by fire. The Palace had been moved once and fallen into disrepair, and at the time of the fire was not in use. Two water towers survived the blaze, but these were later demolished, leaving no remnants of the original structure.

1963—Warren Commission Formed

U.S. President Lyndon B. Johnson establishes the Warren Commission to investigate the assassination of President John F. Kennedy. However the long report that is finally issued does little to settle questions about the assassination, and today surveys show that only a small minority of Americans agree with the Commission’s conclusions.

Barye Phillips cover art for Street of No Return by David Goodis.
Assorted paperback covers featuring hot rods and race cars.
A collection of red paperback covers from Dutch publisher De Vrije Pers.

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