V, VOIR, VOILA

Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.”

So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know.

Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Below are more than thirty scans for your enjoyment.

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HISTORY REWIND

The headlines that mattered yesteryear.

1978—Giorgi Markov Assassinated

Bulgarian dissident Giorgi Markov is assassinated in a scene right out of a spy novel. As he’s waiting at a bus stop near Waterloo Bridge in London, he’s jabbed in the calf with an umbrella. The man holding the umbrella apologizes and walks away, but he is in reality a Bulgarian hired killer who has just injected a ricin pellet into Markov, who develops a high fever and dies three days later.

1901—McKinley Fatally Shot

Polish-born anarchist Leon Czolgosz shoots and fatally wounds U.S. President William McKinley at the Pan-American Exposition in Buffalo, New York. McKinley dies September 12, and Czolgosz is later executed.

1939—U.S. Declares Neutrality in WW II

The Neutrality Acts, which had been passed in the 1930s when the United States considered foreign conflicts undesirable, prompts the nation to declare neutrality in World War II. The policy ended with the Lend-Lease Act of March 1941, which allowed the U.S. to sell, lend or give war materials to allied nations.

1972—Munich Massacre

During the 1972 Summer Olympics in Munich, West Germany, a paramilitary group calling itself Black September takes members of the Israeli olympic team hostage. Eventually the group, which represents the first glimpse of terrorists for most people in the Western world, kill eleven of the hostages along with one West German police officer during a rescue attempt by West German police that devolves into a firefight. Five of the eight members of Black September are also killed.

1957—U.S. National Guard Used Against Students

The governor of Arkansas, Orval Faubus, mobilizes the National Guard to prevent nine African-American students known as the Little Rock Nine from enrolling in high school in Little Rock, Arkansas.

This awesome cover art is by Tommy Shoemaker, a new talent to us, but not to more experienced paperback illustration aficionados.
Ten covers from the popular French thriller series Les aventures de Zodiaque.
Sam Peffer cover art for Jonathan Latimer's Solomon's Vineyard, originally published in 1941.

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