GRAFICO DESIGN

Spanish magazine Monografico fuses art, criticism, politics—and sometimes pulp.

One of our friends from Spain sent in a few scans from an issue of the freezine Monografico, an art magazine founded in Burgos in 1987 by Luan Mart and which today is a forum not just for art, but criticism and political commentary.

What caught our friend’s eye was the usage inside of the adventure magazine Man’s True Danger from August 1963. The art on that is by Charles Frace, and the boxed text has been changed (see original at right) to describe the action on the cover, but ironically. It says, “While the city sleeps, rat-haired chavalotes, gallant and generous, teach fragile butterflies to defend against evil men using simple house keys.”

Chavalotes means something like “lads” or “big boys,” and it also has a sexual connotation we won’t bother with here. The idea of the image is simply to point out the prevalence of using doublespeak to mask misdeeds—i.e., how the state proclaims it wishes to protect you from external threats, but uses that as an excuse to increase its own power by destroying your rights. This is obviously a big issue in Spain, but it’s a problem everywhere.

Our friend sent us a few other scans, and though they aren’t pulp we decided to share them anyway because they’re very interesting. We’ve uploaded those below. And thanks for sending this in—we love it when we check our inbox and find that the day’s pulp work has been done for us. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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