Vintage Pulp

April 16 2022

SNAP SHOTS

Picture the entertainment business a lifetime ago.

Snap is yet another celeb and film magazine from the mid-century era, the product of the Snap Publishing Company, headquartered not in the usual locale of New York City, but in tiny Mount Morris, Illinois. Back in 1941, when this issue hit newsstands, Mount Morris had a population of only 2,700 people, and even today is home to only 3,000. You’re probably thinking it’s a really part of Chicago, a suburb within the metropolitan area, but it’s actually fifty miles southwest, which was a long way in 1941 over rutted roads in primitive automobiles. Why was Snap based out in Mount Morris? We have no idea. Maybe the owner was inordinately attached to the Illinois Freedom Bell.

Though Snap had offices far afield, its focus was pure Hollywood and NYC., with plenty of celeb action inside each issue. In this one readers got Marion Miller, aka the “Queen of Quiver,” Dale Evans, Lily Damita, Marion Wakefield, Warner Baxter, Rita Hayworth, and many other screen stars and showgirls of the time. Editors also put together a comedic photoplay, notes on recent screen kisses, some kind of cockamamie home health test, and a scare feature on highschoolers going to tourist cabins—i.e. rentals in the woods where they could get laid. We have all that in forty-plus scans below.

Illinois, Mount Morris, Snap Magazine, Marian Miller, Betty Jane Cooper, Toni Traub, Diane Grey, Marion Wakefield, Pat Likely, Paula Lind, Denise Mavity, Warner Baxter, Lily Damita, Dale Evans, Delma Byron, Rita Hayworth, magazine art

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HISTORY REWIND

The headlines that mattered yesteryear.

October 4

1957—Sputnik Circles Earth

The Soviet Union launches the satellite Sputnik I, which becomes the first artificial object to orbit the Earth. It orbits for two months and provides valuable information about the density of the upper atmosphere. It also panics the United States into a space race that eventually culminates in the U.S. moon landing.

October 4

1970—Janis Joplin Overdoses

American blues singer Janis Joplin is found dead on the floor of her motel room in Los Angeles. The cause of death is determined to be an overdose of heroin, possibly combined with the effects of alcohol.

October 3

1908—Pravda Founded

The newspaper Pravda is founded by Leon Trotsky, Adolph Joffe, Matvey Skobelev and other Russian exiles living in Vienna. The name means “truth” and the paper serves as an official organ of the Central Committee of the Communist Party between 1912 and 1991.

October 3

1957—Ferlinghetti Wins Obscenity Case

An obscenity trial brought against Lawrence Ferlinghetti, owner of the counterculture City Lights Bookstore in San Francisco, reaches its conclusion when Judge Clayton Horn rules that Allen Ginsberg’s poetry collection Howl is not obscene.

October 3

1995—Simpson Acquitted

After a long trial watched by millions of people worldwide, former football star O.J. Simpson is acquitted of the murders of ex-wife Nicole Brown Simpson and her friend Ronald Goldman. Simpson subsequently loses a civil suit and is ordered to pay millions in damages.

October 2

1919—Wilson Suffers Stroke

U.S. President Woodrow Wilson suffers a massive stroke, leaving him partially paralyzed. He is confined to bed for weeks, but eventually resumes his duties, though his participation is little more than perfunctory. Wilson remains disabled throughout the remainder of his term in office, and the rest of his life.

October 2

1968—Massacre in Mexico

Ten days before the opening of the 1968 Summer Olympics in Mexico City, a peaceful student demonstration ends in the Tlatelolco Massacre. 200 to 300 students are gunned down, and to this day there is no consensus about how or why the shooting began.