DAWN OF THE SKYBOATS

Flying through the air with the greatest of ease.

Pan American World Airways knew how to imbue travel with an aura of romance. It launched in the late 1920s with mail service from Key West to Havana, and quickly expanded to become a passenger airline. Business boomed—well heeled Americans took flights to Havana in droves in what became known as the Cocktail Circuit, escaping U.S. prohibition to enjoy a weekend of decadent nightclubs and gambling before returning in time for Monday’s real world obligations. Soon Pan Am expanded service throughout Latin America and the world. It bought seaplanes to get around the problem of many cities not having proper airports. With the ability to use docking facilities, virtually no destination was inaccessible.

The company dubbed its seaplane fleet “clippers,” evoking the masted sailing ships of the oceangoing era, and their draw was not just their mobility but their luxury. Some say it was a different era of corporate governance, a time when the mandate in the commercial travel industry was to earn loyalty with good service rather than to blackmail customers into avoiding misery. This is partly true, but it’s also important to remember that air travel was initially considered a luxury indulgence. It was with the advent of travel for the masses that airlines began to exchange services for profitably packing people in like sardines. In that sense, their priorities have not changed much in fifty years.

Pan Am soon began promoting its services with colorful posters, many of which were created by a talented artist named Mark von Arenburg. These prints, which promised to take passengers around the world by clipper, hung mainly in airports and travel agencies and gave passersby fantastic glimpses of faraway destinations—indeed, it’s difficult to look at any of them without feeling the pull of the exotic wider world. The company produced hundreds of these promos in various styles and multiple languages, but for our purposes we’re interested today only in the posters advertising travel on that elegant Pan Am clipper.

Over the years the fleet evolved from seaplanes to jets, and while all were called clippers, it’s the lovely skyboats that are most fondly remembered—and which provided so many entertaining settings in old movies and pulp fiction. The posters you see below are scans of both originals and reproductions, and there are quite a few. Even so, it isn’t a complete collection. Some of the most famous posters are so rare they simply can’t be found online at the moment. While it’s true that air travelers are mainly treated like cattle rather than customers today, and commercial flying is a form of voluntary torture, the destinations are still there to make those difficult hours in the air worthwhile. Let these posters inspire you.

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HISTORY REWIND

The headlines that mattered yesteryear.

1961—Soviets Launch Venus Probe

The U.S.S.R. launches the spacecraft Venera 1, equipped with scientific instruments to measure solar wind, micrometeorites, and cosmic radiation, towards planet Venus. The craft is the first modern planetary probe. Among its many achievements, it confirms the presence of solar wind in deep space, but overheats due to the failure of a sensor before its Venus mission is completed.

1994—Thieves Steal Munch Masterpiece

In Oslo, Norway, a pair of art thieves steal one of the world’s best-known paintings, Edvard Munch’s “The Scream,” from a gallery in the Norwegian capital. The two men take less than a minute to climb a ladder, smash through a window of the National Art Museum, and remove the painting from the wall with wire cutters. After a ransom demand the museum refuses to pay, police manage to locate the panting in May, and the two thieves, as well as two accomplices, are arrested.

1938—BBC Airs First Sci-Fi Program

BBC Television produces the first ever science fiction television program, an adaptation of a section of Czech writer Karel Capek’s dark play R.U.R., aka, Rossum’s Universal Robots. The robots in the play are not robots in the modern sense of machines, but rather are biological entities that can be mistaken for humans. Nevertheless, R.U.R. featured the first known usage of the term “robot”.

1962—Powers Is Traded for Abel

Captured American spy pilot Gary Powers, who had been shot down over the Soviet Union in May 1960 while flying a U-2 high-altitude jet, is exchanged for captured Soviet spy Rudolf Abel, who had been arrested in New York City in 1957.

1960—Woodward Gets First Star on Walk of Fame

Actress Joanne Woodward receives the first star on the Hollywood Walk of Fame, the Los Angeles sidewalk at Hollywood Boulevard and Vine Street that serves as an outdoor entertainment museum. Woodward was one of 1,558 honorees chosen by the Hollywood Chamber of Commerce in 1958, when the proposal to build the sidewalk was approved. Today the sidewalk contains nearly 2,800 stars.

1971—Paige Enters Baseball Hall of Fame

Satchel Paige becomes the first player from America’s Negro Baseball League to be voted into the Major League Baseball Hall of Fame in Cooperstown, New York. Paige, who was a pitcher, played for numerous Negro League teams, had brief stints in Cuba, Mexico, Puerto Rico, and the Major Leagues, before finally retiring in his mid-fifties.

Cover art by Roswell Keller for the 1948 Pocket Books edition of Ramona Stewart's Desert Town.
Rare Argentinian cover art for The War of the Worlds by H.G. Wells.

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