A HEAPING PLATEIA

It never qualified as a visual feast but it gave readers plenty of the basics.

We picked up this November 1963 issue of the Portuguese pop culture magazine Plateia in Lisbon a while back because it had a rare shot of U.S. actress Carol Lynley on the cover. The art is never amazing inside this publication, but at three euros we feel we got a good deal, and there are photos we’ve never seen before, even if small and printed on cheap paper. Superstars Ursula Andress, Catherine Deneuve, Jayne Mansfield, Gregory Peck, and Romy Schneider show up, as do more Eurocentric screen performers such as Sara Montiel, Maximillian Schell, and Rosa Schiaffino. Also making appearances are playwright Jean Cocteau and singer Amália Rodrigues. In the end Plateia covers a lot of entertainment territory, making for a good timekiller for readers back then, and a nice item in our stacks today. We have about twenty-five scans below, and you can see another issue at this link.

The tabloid media was like a pack of animals and Mansfield was the meal.


We never realized this before, but the editors of Whisper really had it in for Jayne Mansfield. We mean more than usual for a vicious tabloid. Most of the issues we have contain highly negative stories about her, such as this one published in 1962 that calls her and husband Mickey Hargitay “the biggest pair of boobs in the business.” Geez, what did she do to them? Piss in their grits? Dropkick their Corgis? Obviously, the biggest boobs thing is a play on words referencing Mansfield’s bust, but they’re referencing her personality when they talk about her “false façade” and “up-front ways.” Regardless of whether Whisper approved of Mansfield, it couldn’t stop featuring her—a fact the magazine acknowledged. We’ll see her in these pages again.

Meanwhile, elsewhere in Whisper, the amazing Señor Fidel Castro makes one of his regular appearances. Like Mansfield, the magazine couldn’t stop writing about him. According to the editors, the Beard had launched a plot to addict American youth to drugs. We call Castro amazing because according to various mid-century tabloids he was simultaneously training Viet Cong soldiers in Cuba, funneling arms to U.S. inner cities, assassinating JFK, planning to overthrow the Catholic Church, raping teenaged girls, and helping East Germany revive the Third Reich. Talk about great time management skills. If only we were half as organized.

Did drugs flow from Cuba to the U.S.? It’s an accusation that has come up numerous times over the years. Considering that since at least 1950 drugs were flowing into the U.S. from Colombia, Mexico, Peru, Brazil, Afghanistan, Thailand, et al—it would be astonishing if drugs didn’t also originate from or transit through Cuba. With what degree of official approval we’ll probably never know. Heads of state are notoriously insulated. In fact, the only one we can think of offhand who was definitively tied to drug dealing was Panama’s former strongman Manuel Noriega, who was doing it with the full knowledge of the CIA, but we can probably safely assume he wasn’t the first national leader to peddle drugs.

Whisper isn’t aiming for investigative journalism in its Castro piece. That would require actual work. Its story is 90% lollipop, 10% stick. But the ratio of fiction to fact is meaningless as long as the writing fits the brief: focus obsessively on the sensational, the frightening, and the infuriating. That’s why we call mid-century tabloids the cable news channels of yesteryear. Though people were doubtless highly agitated about what they read in these quasi-journalistic outlets, the passage of decades makes them harmless fun for us to explore. Maybe one day a future website—or whatever passes for one ages from now—will be able to make jokes about the things agitating us. Let’s hope so. We have a bunch of scans below, and more tabloids than we can count inside the website. Look here. 
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HISTORY REWIND

The headlines that mattered yesteryear.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

1953—Jomo Kenyatta Convicted

In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation’s British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya’s first prime minister, and still later its first president.

1974—Hank Aaron Becomes Home Run King

Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth’s 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball’s Hall of Fame.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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