DOWN ACAPULCO WAY

Where every day is summer and romance is in the air.


Above, a lovely Mexican poster, browned by age but still vibrant, for 1952’s Acapulco, starring Elsa Aguirre, Armando Calvo, and Miguel Torruco. The movie is built on a reliable motif—a woman who finds herself broke decides to seek a rich husband. You’re thinking, isn’t that the same plot as How To Marry a Millionaire? Yes, but Aguirre did it a year earlier. You know the basic idea here—drama and comedy against a backdrop of swanky resort interiors, waving palms trees, glowing nights, and multiple panoramas of Acapulco Bay. You’ll want to go, but it doesn’t look nearly as nice today thanks to high rise builders who’ve crushed its charm. Aguirre will make up for it with charm of her own. We looked for promo shots from the film and came up empty, but we did find an unrelated shot of Aguirre looking nice and tropical, below. We also have more Mexican film posters in similar style as the one above. You can start here, then follow the subsequent links. For mid-century art aficionados it’s worth it, trust us.
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HISTORY REWIND

The headlines that mattered yesteryear.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

1953—Jomo Kenyatta Convicted

In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation’s British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya’s first prime minister, and still later its first president.

1974—Hank Aaron Becomes Home Run King

Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth’s 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball’s Hall of Fame.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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