LUKEWARM COCOA

Whatever Lola wants Lola gets—except a decent script and a sufficient budget.

A low rent poster usually indicates a low rent movie. The poster you see here for Lola Falana’s crime drama Lady Cocoa, which premiered today in 1975, is obviously underwhelming. Sometimes, though, digging into the dusty archive of cheap cinema yields forgotten gems. But not in this instance. You know you’re in trouble with Lady Cocoa right from the opening theme, which is a sort of mash-up between a disco song and, “Pop Goes the Weasel.” Literally, that’s the chorus. We’ve come across some terrible theme songs (who can forget the indelible strains of “Flare-Up”?—but this one might take the booby prize.

Falana plays a Reno gangster’s girlfriend who’s spent eighteen months in prison for reasons that are obscure, possibly because she’s insanely annoying. She’s released into protective custody when she finally decides to testify against her man. She doesn’t seem to understand the gravity of her decision, but there’s a reason for that—she has no intention of testifying. She just wants out of the joint for a while. She has total confidence her boyfriend will intuit this, but she’s wrong—kingpins don’t become kingpins through trust. He sends assassins to perforate her, and the movie becomes a standard witness protection actioner. While this basic plot has been done many times, it has rarely been done with dialogue so poor.

Gene Washington: “I remember when I got it in Nam.”

Falana: “Nam?”

Gene Washington: “Yeah. Vietnam.”

Let’s fix that exchange of dialogue for them:

Gene Washington: “I remember when I got it in Nam.”

Falana: “It?”

Gene Washington: “Yeah. Syphilitic meningitis.”

See? Much better. Poor Lola never had a chance in this one. But there are a few items of note. Falana, who’s really cute even playing a grating harpy, spends a lot of the movie in a towel and flashes a backside that’ll leave a permanent impression. Late in the program she and co-star Gene Washington share a real-deal hot tango of a tongue kiss, which is something you rarely see actors do. And one of the assassins is played by Joe Greene, as in Mean Joe Greene, as in the Pittsburgh Steelers. If he’d sacked the producers before they had a chance to make the movie, Hollywood would have given him an honorary Oscar. No such luck.

Despite your ample sexual charms I’m irrationally annoyed I have to bodyguard you.

Still hate me?

Abso-goddamned-lutely.

You sure?

I can’t even budge I’m so filled with loathing.

What if I let you slowly rub this lotion all over me, we enjoy some leisurely oral sex, then fuck like beasts?

Then again, I’m only human.

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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