It’s been a while since we’ve done anything extensive on burlesque, so today we have something unique—the covers of Japanese brochures printed during the 1950s and 1960s to promote the famed burlesque show at Nichigeki Music Hall in Tokyo. The building that hosted those shows—the Nichigeki Theatre, below—was an architectural wonder located in Yurakucho district near Ginza. The multi-level structure welcomed music acts as well as burlesque, and had its concert stage graced by Ella Fitzgerald, Gene Krupa, and Oscar Peterson. But it is remembered, first and foremost, for its fifth floor burlesque hall.
Nichigeki Music Hall’s burlesque shows began during Tokyo’s grim postwar years in March 1952. It showcased both local dancers and foreign stars, often from the Folies Bergère. The program changed often, and always had evocative names like “Devil Vamp Missile Glamours” or “Aqua Girls Bottom-Up Mambo.” The clientele at these shows was international—largely U.S. soldiers from Japan’s occupying forces, and tourists. Indeed the Hall advertised specifically to attract that crowd. Interestingly, the shows were produced by Toho Company, the movie studio behind the Godzilla franchise, as well as quite a few softcore movies.
Frontal nudity in entertainment was illegal in Japan, so Nichigeki’s extravaganzas featured feather boas, fans, frilled mini skirts, g-strings, and the like, all designed to dazzle the audience and obscure the
dancers’ naughty bits. As time went by public tastes veered toward the explicit and attendance at the Hall began to decline. It closed in 1981 and the brilliant art deco influenced building was demolished, another sad architectural loss on a list so long it’s pointless to even contemplate it.
But at least the brochures survive. They’re amazing, front and rear, as you’ll see below, with a mix of stunning paintings by Noboru Ochiai, and lovely photos. Make sure you note the titles of the shows. Our favorite: “The Lady was a Stallion,” but “A Snail’s Rhapsody” is good too. On a related note, you may want to check out the post we did on archetecturally significant cinemas. You’ll see some real beauties there, including another shot of the Nichigeki Theatre. We’ll get back to Nichgeki Music Hall’s amazing brochures a bit later.
