TIP OF THE ICEBERG

Better dance fast—it's freezing in there.

Remember our two write-ups on early 20th Century programmatic architecture in the Los Angeles area? No? They’re here and here. Check ’em out. Oh, and if you’re really interested, there’s another amazing example here with an entire story behind it. Anyway, here’s a new structure to add to the collection. This is the Mt. Baldy Inn, an iceberg-shaped dance hall built in 1927 that was located in the Pico Rivera area of greater Los Angeles. The inn was popular during the Depression, and was supposedly famous for using freshly squeezed oranges in its signature orange freeze drink. We’re guessing the orange freeze was basically a non-corporate Slurpee. This would have been during those sad, alcohol aversive years known as Prohibition, but we bet an extra fiver would’ve gotten your drink pimped out with a shot of whisky. If the booze didn’t get you hopping around, the brain freeze would. This image originally came from the Los Angeles Public Library, but we saw it on the excellent architecture forum skyscraperpage.com, so thanks to those folks for doing the hard work of finding this photo.

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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