Above is the cover of a March 1953 issue of Sir! magazine, and in an example of the ephemeral nature of such items, shortly after we scanned this we spilled a glass of red wine on it. So behold! It’s even more rare than it was when we bought it. Above the slash you see boxer Kid Gavilan, he of the famed bolo punch, and on the right is model Joanne Arnold, who we’ve featured before here, here, and here. She doesn’t appear inside. But what you do get is a jaunt through such exotic locales as Melanesia, Tahiti, and Lisbon in search of knowledge and thrills.
We were drawn to the Lisbon story, which the magazine describes as a capital of sin. To us the word “sin” means late nights, good intoxicants, fun women, and excellent entertainment. To Sir! it means being cheated, robbed, framed, and arrested. To-may-to to-mah-to, we guess. We’ve spent some time in Lisbon and we love it. We don’t know what it was like in 1953, but Europe was still coming out of World War II, which means many countries—even non-combatants like Portugal—were wracked by poverty. So we wouldn’t be surprised if thieves were out in droves.
Elsewhere inside Sir! you get art from Jon Laurell and Joseph Szokoli, photos of model Jean Williams and Tahitian beauty queen Malie Haulani, a story on the danger of nuclear weapons, anthropological snobbery in exposés about New Caledonia and the Kogi people of Colombia, and fanciful theories about Russian scientists working to keep Josef Stalin alive for 150 years—which didn’t work, because he died a mere five days after this issue of Sir! hit the newsstands. Clearly, the magazine is cursed. It certainly cursed our wine glass. We have thirty-five scans below for your enjoyment and other issues of Sir! here and here.
