RETURN TO NICHIGEKI

We're not sure what mesdemoiselles are, but we'd like to meet one.


Remember those amazing front and rear covers of Nichigeki Music Hall magazine we showed you? We thought you’d like to see what’s inside one. Below we have a 1955 cover, with its promise of “mesdemoiselles,” and some interior scans. We actually know what mesdemoiselles are, because we looked it up. It’s the plural of mademoiselle. We’re aways learning. The inside of this mag isn’t as impressive as the outside, but how could it be? That’s often the way it went in vintage publishing, where so much effort was put into luring buyers with pretty cover art. Exactly how pretty does this magazine get? Check our previous post.

Japanese brochures hearken back to a legendary venue.

t’s been a while since we’ve done anything extensive on burlesque, so today we have something unique—the covers of Japanese brochures printed during the 1950s and 1960s to promote the famed burlesque show at Nichigeki Music Hall in Tokyo. The building that hosted those shows—the Nichigeki Theatre, below—was an architectural wonder located in Yurakucho district near Ginza. The multi-level structure welcomed music acts as well as burlesque, and had its concert stage graced by Ella Fitzgerald, Gene Krupa, and Oscar Peterson. But it is remembered, first and foremost, for its fifth floor burlesque hall.

Nichigeki Music Hall’s burlesque shows began during Tokyo’s grim postwar years in March 1952. It showcased both local dancers and foreign stars, often from the Folies Bergère. The program changed often, and always had evocative names like “Devil Vamp Missile Glamours” or “Aqua Girls Bottom-Up Mambo.” The clientele at these shows was international—largely U.S. soldiers from Japan’s occupying forces, and tourists. Indeed the Hall advertised specifically to attract that crowd. Interestingly, the shows were produced by Toho Company, the movie studio behind the Godzilla franchise, as well as quite a few softcore movies.

Frontal nudity in entertainment was illegal in Japan, so Nichigeki’s extravaganzas featured feather boas, fans, frilled mini skirts, g-strings, and the like, all designed to dazzle the audience and obscure thedancers’ naughty bits. As time went by public tastes veered toward the explicit and attendance at the Hall began to decline. It closed in 1981 and the brilliant art deco influenced building was demolished, another sad architectural loss on a list so long it’s pointless to even contemplate it.

But at least the brochures survive. They’re amazing, front and rear, as you’ll see below, with a mix of stunning paintings by Noboru Ochiai, and lovely photos. Make sure you note the titles of the shows. Our favorite: “The Lady was a Stallion,” but “A Snail’s Rhapsody” is good too. On a related note, you may want to check out the post we did on archetecturally significant cinemas. You’ll see some real beauties there, including another shot of the Nichigeki Theatre. We’ll get back to Nichgeki Music Hall’s amazing brochures a bit later.

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HISTORY REWIND

The headlines that mattered yesteryear.

1959—Dark Side of Moon Revealed

The Soviet space probe Luna 3 transmits the first photographs of the far side of the moon. The photos generate great interest, and scientists are surprised to see mountainous terrain, very different from the near side, and only two seas, which the Soviets name Mare Moscovrae (Sea of Moscow) and Mare Desiderii (Sea of Desire).

1966—LSD Declared Illegal in U.S.

LSD, which was originally synthesized by a Swiss doctor and was later secretly used by the CIA on military personnel, prostitutes, the mentally ill, and members of the general public in a project code named MKULTRA, is designated a controlled substance in the United States.

1945—Hollywood Black Friday

A six month strike by Hollywood set decorators becomes a riot at the gates of Warner Brothers Studios when strikers and replacement workers clash. The event helps bring about the passage of the Taft-Hartley Act, which, among other things, prohibits unions from contributing to political campaigns and requires union leaders to affirm they are not supporters of the Communist Party.

1957—Sputnik Circles Earth

The Soviet Union launches the satellite Sputnik I, which becomes the first artificial object to orbit the Earth. It orbits for two months and provides valuable information about the density of the upper atmosphere. It also panics the United States into a space race that eventually culminates in the U.S. moon landing.

1970—Janis Joplin Overdoses

American blues singer Janis Joplin is found dead on the floor of her motel room in Los Angeles. The cause of death is determined to be an overdose of heroin, possibly combined with the effects of alcohol.

Classic science fiction from James Grazier with uncredited cover art.
Hammond Innes volcano tale features Italian intrigue and Mitchell Hooks cover art.

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