RETURN TO NICHIGEKI

We're not sure what mesdemoiselles are, but we'd like to meet one.


Remember those amazing front and rear covers of Nichigeki Music Hall magazine we showed you? We thought you’d like to see what’s inside one. Below we have a 1955 cover, with its promise of “mesdemoiselles,” and some interior scans. We actually know what mesdemoiselles are, because we looked it up. It’s the plural of mademoiselle. We’re aways learning. The inside of this mag isn’t as impressive as the outside, but how could it be? That’s often the way it went in vintage publishing, where so much effort was put into luring buyers with pretty cover art. Exactly how pretty does this magazine get? Check our previous post.

Japanese brochures hearken back to a legendary venue.

It’s been a while since we’ve done anything extensive on burlesque, so today we have something unique—the covers of Japanese brochures printed during the 1950s and 1960s to promote the famed burlesque show at Nichigeki Music Hall in Tokyo. The building that hosted those shows—the Nichigeki Theatre, below—was an architectural wonder located in Yurakucho district near Ginza. The multi-level structure welcomed music acts as well as burlesque, and had its concert stage graced by Ella Fitzgerald, Gene Krupa, and Oscar Peterson. But it is remembered, first and foremost, for its fifth floor burlesque hall.

Nichigeki Music Hall’s burlesque shows began during Tokyo’s grim postwar years in March 1952. It showcased both local dancers and foreign stars, often from the Folies Bergère. The program changed often, and always had evocative names like “Devil Vamp Missile Glamours” or “Aqua Girls Bottom-Up Mambo.” The clientele at these shows was international—largely U.S. soldiers from Japan’s occupying forces, and tourists. Indeed the Hall advertised specifically to attract that crowd. Interestingly, the shows were produced by Toho Company, the movie studio behind the Godzilla franchise, as well as quite a few softcore movies.

Frontal nudity in entertainment was illegal in Japan, so Nichigeki’s extravaganzas featured feather boas, fans, frilled mini skirts, g-strings, and the like, all designed to dazzle the audience and obscure thedancers’ naughty bits. As time went by public tastes veered toward the explicit and attendance at the Hall began to decline. It closed in 1981 and the brilliant art deco influenced building was demolished, another sad architectural loss on a list so long it’s pointless to even contemplate it.

But at least the brochures survive. They’re amazing, front and rear, as you’ll see below, with a mix of stunning paintings by Noboru Ochiai, and lovely photos. Make sure you note the titles of the shows. Our favorite: “The Lady was a Stallion,” but “A Snail’s Rhapsody” is good too. On a related note, you may want to check out the post we did on archetecturally significant cinemas. You’ll see some real beauties there, including another shot of the Nichigeki Theatre. We’ll get back to Nichgeki Music Hall’s amazing brochures a bit later.

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HISTORY REWIND

The headlines that mattered yesteryear.

1961—Plane Carrying Nuclear Bombs Crashes

A B-52 Stratofortress carrying two H-bombs experiences trouble during a refueling operation, and in the midst of an emergency descent breaks up in mid-air over Goldsboro, North Carolina. Five of the six arming devices on one of the bombs somehow activate before it lands via parachute in a wooded region where it is later recovered. The other bomb does not deploy its chute and crashes into muddy ground at 700 mph, disintegrating while driving its radioactive core fifty feet into the earth.

1912—International Opium Convention Signed

The International Opium Convention is signed at The Hague, Netherlands, and is the first international drug control treaty. The agreement was signed by Germany, the U.S., China, France, the UK, Italy, Japan, Netherlands, Persia, Portugal, Russia, and Siam.

1946—CIA Forerunner Created

U.S. president Harry S. Truman establishes the Central Intelligence Group or CIG, an interim authority that lasts until the Central Intelligence Agency is established in September of 1947.

1957—George Metesky Is Arrested

The New York City “Mad Bomber,” a man named George P. Metesky, is arrested in Waterbury, Connecticut and charged with planting more than 30 bombs. Metesky was angry about events surrounding a workplace injury suffered years earlier. Of the thirty-three known bombs he planted, twenty-two exploded, injuring fifteen people. He was apprehended based on an early use of offender profiling and because of clues given in letters he wrote to a newspaper. At trial he was found legally insane and committed to a state mental hospital.

1950—Alger Hiss Is Convicted of Perjury

American lawyer Alger Hiss is convicted of perjury in connection with an investigation by the House Un-American Activities Committee (HUAC), at which he was questioned about being a Soviet spy. Hiss served forty-four months in prison, but maintained his innocence and fought his perjury conviction until his death in 1996 at age 92.

1977—Carter Pardons War Fugitives

U.S. President Jimmy Carter pardons nearly all of the country’s Vietnam War draft evaders, many of whom had emigrated to Canada. He had made the pardon pledge during his election campaign, and he fulfilled his promise the day after he took office.

We can't really say, but there are probably thousands of kisses on mid-century paperback covers. Here's a small collection of some good ones.
Two Spanish covers from Ediciones G.P. for Peter Cheyney's Huracan en las Bahamas, better known as Dark Bahama.
Giovanni Benvenuti was one of Italy's most prolific paperback cover artists. His unique style is on display in multiple collections within our website.

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