DOMESTIC VIOLETS

They were the cure for whatever ailed you.

The above photos show an interesting looking model circa 1920 demonstrating the usage of a violet ray machine, which was a personal electrotherapy device first invented by Nikola Tesla around 1890. Tesla was way ahead of his time, and some of his electrical applications were simply amazing. For instance, he successfully generated wireless power—i.e., he lit phosphorescent lamps by sending electricity through the air. Think about that next time you trip over one of the twenty power cords you have snaking around your place.

Of course, genius occasionally comes wrapped in a bit of lunacy, so in the interests of full disclosure we should probably note that Tesla also spent many years trying to build a teleforce weapon, which he claimed would “bring down a fleet of 10,000 enemy airplanes at a distance of 200 miles from a defending nation’s border and cause armies to drop dead in their tracks.”

Tesla’s violet ray device became a major fad during the Great Depression. The contraption consisted of a portable box encasing a discharge coil that produced a high frequency, ozone-generating electrical current. That current was channeled into a bakelite-handled, glass-tipped wand, the business end of which was applied to the recipient’s skin. One company that manufactured these devices was called Renulife, and their pitch went like this:

Electricity from your light socket is transformed into health and beauty-giving Violet Ray—powerfully effective, yet gentle, soothing, perfectly safe. Voltage is raised from ordinary lighting current to thousands of volts, giving tremendous penetrative force. The irresistible revitalizing powers of Renulife Violet Ray are carried at once to every nerve, cell, fibre and part of the body.

Violet rays were touted as the cure for a long list of ailments, including fatigue, congestion, rheumatism, hemorrhoids, catarrh, brain fog, aging, and so forth, but by the 1950s Tesla’s device had fallen out of usage in the U.S. While it would be easy to dismiss violet rays as quackery, something physical was clearly happening. Consider this: the Chicago Police Department used a violet ray device to torture suspects between 1973 and 1984.

Also, it’s worth noting that similar devices are still used today, most notably the High Frequency aesthetic machine you find in beauty salons, and the violet wand, used in BDSM. And modern medical research has shown that electricity can speed the healing of wounds, slow muscle atrophy, and modify brain impulses. So give Tesla his props—looks like he was right yet again. Good thing he never wrote down how his teleforce weapon worked.

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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