DECISIVE ACTION

When men get together weird things happen.

Above you see the cover of an issue of Action for Men published this month in 1962. We love to imagine the production meetings for these magazines. For this issue we can picture editor Noah Sarlat discussing Edwin’s Johnson’s story, “Lt. Clevenger’s Survival Hideout with Norway’s Hottest Blonde,” which is highlighted on the cover with eye-catching yellow text. We figure the story was originally titled, “Lt. Clevenger’s Survival Hideout.”

Sarlat: “Lt. Clevenger’s Survival Hideout? Boring! Add a blonde! A Norwegian blonde! A hot Norwegian blonde! I’ve got it—with Norway’s Hottest Blonde!

The story is pretty good, with the requisite action and skin, and it comes with excellent art by Robert Stanley, whose work is easily recognizable because nobody painted women’s faces quite like him. Elsewhere there’s art by Ray Johnson and Shannon Stirnweis, and the cover was painted by James Bama. We have many other vintage men’s magazines sitting around, and hopefully we’ll be able to scan some of those soon.

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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