THE BIG THREE

Mid-1970s tabloid covers were dominated by a trio of distinct personalities.

The National Police Gazette didn’t become America’s longest running publication by not knowing which celebrities people wanted to read about. We see that at work on the cover of this issue published in June 1974, which features a triptych of the era’s most tabloid-worthy icons in the fields of sports, politics and music. Muhammad Ali at thirty-three was just past his prime, but was still a great boxer with two of his most memorable bouts still ahead of him; Jacqueline Kennedy Onassis was one of the richest women in the world and a full time obsession for an American public who remembered her mainly as a presidential widow; Elvis Presley was no longer a force on the pop charts, yet his albums were still selling millions of copies and his persona and lifestyle ensured that he remained the best known music star in the world. We’re told by editors that Ali had a master plan to regain the heavyweight title (which he did), that Onassis couldn’t forget a past love named Sir David Ormsby-Gore (unconfirmed), and that Presley wanted to be a preacher (we all know how that turned out). The Gazette also makes room for stories on Howard Hughes, the Oakland A’s, and Jack Dempsey, but they’re all just bit players to the Big Three. We’ve scanned some pages below, and we’ll have much more from The National Police Gazette later. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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