Vintage Pulp

April 16 2022

SNAP SHOTS

Picture the entertainment business a lifetime ago.

Snap is yet another celeb and film magazine from the mid-century era, the product of the Snap Publishing Company, headquartered not in the usual locale of New York City, but in tiny Mount Morris, Illinois. Back in 1941, when this issue hit newsstands, Mount Morris had a population of only 2,700 people, and even today is home to only 3,000. You’re probably thinking it’s a really part of Chicago, a suburb within the metropolitan area, but it’s actually fifty miles southwest, which was a long way in 1941 over rutted roads in primitive automobiles. Why was Snap based out in Mount Morris? We have no idea. Maybe the owner was inordinately attached to the Illinois Freedom Bell.

Though Snap had offices far afield, its focus was pure Hollywood and NYC., with plenty of celeb action inside each issue. In this one readers got Marion Miller, aka the “Queen of Quiver,” Dale Evans, Lily Damita, Marion Wakefield, Warner Baxter, Rita Hayworth, and many other screen stars and showgirls of the time. Editors also put together a comedic photoplay, notes on recent screen kisses, some kind of cockamamie home health test, and a scare feature on highschoolers going to tourist cabins—i.e. rentals in the woods where they could get laid. We have all that in forty-plus scans below.

Illinois, Mount Morris, Snap Magazine, Marian Miller, Betty Jane Cooper, Toni Traub, Diane Grey, Marion Wakefield, Pat Likely, Paula Lind, Denise Mavity, Warner Baxter, Lily Damita, Dale Evans, Delma Byron, Rita Hayworth, magazine art

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HISTORY REWIND

The headlines that mattered yesteryear.

February 16

1937—Carothers Patents Nylon

Wallace H. Carothers, an American chemist, inventor and the leader of organic chemistry at DuPont Corporation, receives a patent for a silk substitute fabric called nylon. Carothers was a depressive who for years carried a cyanide capsule on a watch chain in case he wanted to commit suicide, but his genius helped produce other polymers such as neoprene and polyester. He eventually did take cyanideâ€”not in pill form, but dissolved in lemon juiceâ€”resulting in his death in late 1937.

February 15

1933—Franklin Roosevelt Survives Assassination Attempt

In Miami, Florida, Giuseppe Zangara attempts to shoot President-elect Franklin D. Roosevelt, but is restrained by a crowd and, in the course of firing five wild shots, hits five people, including Chicago, Illinois Mayor Anton J. Cermak, who dies of his wounds three weeks later. Zangara is quickly tried and sentenced to eighty years in jail for attempted murder, but is later convicted of murder when Cermak dies. Zangara is sentenced to death and executed in Florida’s electric chair.

February 14

1929—Seven Men Shot Dead in Chicago

Seven people, six of them gangster rivals of Al Capone’s South Side gang, are machine gunned to death in Chicago, Illinois, in an event that would become known as the St. Valentine’s Day Massacre. Because two of the shooters were dressed as police officers, it was initially thought that police might have been responsible, but an investigation soon proved the killings were gang related. The slaughter exceeded anything yet seen in the United States at that time.

February 13

1935—Jury Finds Hauptmann Guilty

A jury in Flemington, New Jersey finds Bruno Hauptmann guilty of the 1932 kidnapping and murder of the Lindbergh baby, the son of Charles Lindbergh. Hauptmann is sentenced to death and executed in 1936. For decades, his widow Anna fights to have his named cleared, claiming that Hauptmann did not commit the crime, and was instead a victim of prosecutorial misconduct, but her claims are ultimately dismissed in 1984 after the U.S. Supreme Court refuses to address the case.