Vintage Pulp

September 13 2012

V, VOIR, VOILA

Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.”

So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know.

Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Below are more than thirty scans for your enjoyment.

France, V Magazine, Raymond Brenot, Pierre-Laurent Brenot, Margaret Lee, Georges Pichard, Catherine Frank, Sonia Vareuil, Mara Berni, Liten Østern, Loretta Capitoli, Le Gano, Pierre-Auguste Renoir, Jean David, René Caillé, magazine art

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HISTORY REWIND

The headlines that mattered yesteryear.

June 19

1953—The Rosenbergs Are Executed

Julius and Ethel Rosenberg, who were convicted for conspiracy to commit espionage related to passing information about the atomic bomb to the Soviet spies, are executed at Sing Sing prison, in New York.

June 18

1928—Earhart Crosses Atlantic Ocean

American aviator Amelia Earhart becomes the first woman to fly in an aircraft across the Atlantic Ocean, riding as a passenger in a plane piloted by Wilmer Stutz and maintained by Lou Gordon. Earhart would four years later go on to complete a trans-Atlantic flight as a pilot, leaving from Newfoundland and landing in Ireland, accomplishing the feat solo without a co-pilot or mechanic.

June 17

1939—Eugen Weidmann Is Guillotined

In France, Eugen Weidmann is guillotined in the city of Versailles outside Saint-Pierre Prison for the crime of murder. He is the last person to be publicly beheaded in France, however executions by guillotine continue away from the public until September 10, 1977, when Hamida Djandoubi becomes the last person to receive the grisly punishment.

June 17

1972—Watergate Burglars Caught

In Washington, D.C., five White House operatives are arrested for burglarizing the offices of the Democratic National Committee in the Watergate Hotel. The botched burglary was an attempt by members of the Republican Party to illegally wiretap the opposition. The resulting scandal ultimately leads to the resignation of President Richard Nixon, and also results in the indictment and conviction of several administration officials.

June 16

1961—Rudolph Nureyev Defects from Soviet Union

Russian ballet dancer Rudolf Nureyev defects at Le Bourget airport in Paris. The western press reported that it was his love for Chilean heiress Clara Saint that triggered the event, but in reality Nuryev had been touring Europe with the Kirov Ballet and defected in order to avoid punishment for his continual refusal to abide by rules imposed upon the tour by Moscow.

INSATIABLE APPETITE

George Gross art for Joan Sherman’s, aka Peggy Gaddis Dern’s 1950 novel Suzy Needs a Man.

TIT FOR TAT

Swapping literature was a major subset of midcentury publishing. Ten years ago we shared a good-sized collection of swapping paperbacks from assorted authors.

TO DIE FOR