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Above, more pin-up style vinyl sleeves from French artist Raymond Brenot, aka Pierre-Laurent Brenot, for records pressed in France during the 1950s and 1960s. We have a previous sleeve from him here, and you can see more of his art in general by clicking his keywords below.
Last month we showed you a piece of art by Raymond Brenot and noted the eclectic industries for which he worked. Well, he also painted advertisements. The ad above is a very nice piece of tropical themed art, apparently for the technologically advanced Tiki bra, designed according to LOU guidelines, whatever those are, and incorporating innovative side straps, whatever those are. No, we don’t know much about bras. But thanks to this ad we learned that one would be called in French a soutien-gorge. At least back then. To us that sounds like some sort of surgical procedure you have on your digestive tract. And in fact if you break the word apart, soutien translates as “support,” which is encouraging enough, but gorge translates as “throat,” which raises terrifying images. Love this piece of south seas island art, though. It’s, erm, gorgeous.
French illustrator Raymond Brenot, aka Pierre-Laurent Brenot painted many magazine covers and pin-ups, and a few paperback fronts, as well. He also painted sleeves for numerous records. You see a beautiful example above for French trumpeter Fred Gérard’s Si nous dansions… en 16 tours. The close-up image shows the unique aspect of the art—its mise en abîme element, or what the Dutch call a Droste effect, an identical image within the image, with infinite repetitions implied.
The title of the record translates to “If we danced… 16 turns,” which is weird because there are actually twenty songs. The tunes cover various dance styles, such as mambo, Charleston, foxtot, etc., and we know what you’re thinking. You’re thinking
sixteen dance styles must be covered. No—only nine styles are played, so the 16 tours part of the title is a mystery to us. If you know the answer to the riddle, you know how to reach us. But don’t expect an immediate response—we’ll be busy foxtrotting.
Update: It is incredibly informative having readers from all over the world. The answer came from Jo B. in France, who informed us: “16 tours is the rotation speed of the record in 1 minute.”
We’ve mentioned artist and fashion designer Raymond Brenot, aka Carols, aka Pierre-Laurent Brenot a couple of times before in relation to the French magazine V. This is the first time we’ve seen his work on a book cover. It’s a copy of Journal d’une chambre de femme by Jean-Albert Foëx, and it was published by E.D.I.C.A. in 1958 as part of their Collection Le Mauvais Oeil, or Evil Eye Collection. Brenot’s cool cover also wraps onto the rear of the book, as you can see below.
More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.”
So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know.
Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Below are more than thirty scans for your enjoyment.
The French magazine V is probably one of the most visually pleasing and collectible periodicals ever published. The early issues featured photo-illustrations of movie stars, but starting in the 1950s V began to showcase provocative pin-up style cover paintings from a succession of three artists—Georges Pichard, René Caillé and Jean David. All were geniuses; none are well known outside collectors circles and France, where they lived and worked. But popularity is never a true measure of value—Pichard, Caillé and David Vs can go at auction for thirty, forty, or even fifty dollars. We’ve seen them listed for even more, though those went unsold as far as we can tell. Vs with Pierre-Laurent Brenot covers are also highly regarded. This one, V Sélections 57, with a Pichard cover and Brigitte Bardot, Christine Carère and Marilyn Monroe inside, dates from winter 1957. We have a couple more of these we’ll share in their entirety as soon as we get in the mood to do the scanning. Meantime see some 1940s V covers here and here.
The board game company Parker Brothers acquires the forerunner patents for Monopoly from Elizabeth Magie, who had designed the game (originally called The Landlord’s Game) to demonstrate the economic ill effects of land monopolism and the use of land value tax as a remedy for them. Parker Brothers quickly turns Monopoly into the biggest selling board game in America.
American actress Gene Tierney, one of the great beauties in Hollywood history and star of the seminal film noir Laura, dies in Houston, Texas of emphysema. Tierney had begun smoking while young as a way to help lower her high voice, and was hooked on cigarettes the rest of her life.
Adolf Hitler holds a secret meeting with Nazi officials and states his intention to acquire “lebensraum,” or living space for Germany. An old German concept that dated from 1901, Hitler had written of it in Mein Kampf, and now possessed the power to implement it. Basically the idea, as Hitler saw it, was for the Nazis to kill, deport, or enslave the Polish, Russian and other Slavic populations to the east, whom they considered inferior, and to repopulate those lands with a Germanic upper class.
American actor Fred MacMurray dies of pneumonia related to leukemia. While most remember him as a television actor, earlier in his career he starred in 1944’s Double Indemnity, one of the greatest films noir ever made.
American baseball player Cy Young, who had amassed 511 wins pitching for five different teams from 1890 to 1911, dies at the age of 88. Today Major League Baseball’s yearly award given to the best pitcher of each season is named after Young.
A thirteen year-old child who had been kept locked in a room for her entire life is found in the Los Angeles house of her parents. The child, named Genie, could only speak twenty words and was not able even to walk normally because she had spent her life strapped to a potty chair during the day and bound in a sleeping bag at night. Genie ended up in a series of foster homes and was given language training but after years of effort by various benefactors never reached a point where she could interact normally in society.
