RABID FOLLOWING

Marilyn Chambers converts the masses.


Zombie movies go back a long way. All the way to 1932’s White Zombie. But David Cronenberg’s 1977 horror thriller Rabid, along with The Plague of ZombiesNight of the Living Dead and a few other films, was a precursor to all the zombie apocalypse movies and television shows of today. The bizarre Italian promo poster you see above certainly gets across one element of the movie—its grim violence. As you can see, it was retitled Rabid sete di sangue when it played there. It originally premiered in the U.S. in 1977, but didn’t reach Italy until today in 1979.

The concept is weird: a woman played by Marilyn Chambers receives an experimental skin graft and as a side effect develops a stinger in her armpit and an insatiable (see what we just did there?) appetite for human blood. When we later glimpse this stinger, it’s ensconced in an anus-like cavity of a type that filmgoers would see again and again in Cronenberg’s movies. Yeah, that stinger is freaky, and this flick hits on other levels of horror. There’s dread, such as when doctors make ready to slice skin off Chambers’ thighs with some sort of electric peeler. There’s revulsion, which Cronenberg specializes in with his lingering takes on physical deformities. And there’s pure terror when infected victims run amok.

Chambers is pretty good in this, with her acting holding up as well as that of the other performers. She also looks quite beautiful, a requirement for the role, since she’s essentially a vampiress, using her looks to attract prey. Of special note is a snippet of her classic disco song, “Benihana,” which has aged well for dance music from that period. We should also mention that though this is a pure horror film, the plot also has a disease vs. vaccine element, perfect for the COVID era. We‘ve written superficially about Rabid a few times in the past, and if you’re interested you can see those mentions here, here, and here.

And now the screaming starts.

Japanese poster for David Cronenberg’s 1977 foam-flecked horrorfest Rabid, starring Marilyn Chambers. It’s a two-sided B2 style promo, which means it’s double-sided. We’ve already posted two Rabid one-sheets here and here, but each one we find is better than the last. We were not anywhere close to an age to have seen this when it was released, but we’ve seen it on DVD since and it’s very effective, in a ’70s low budget way. What’s clear watching it is that Cronenberg was headed for bigger things. You might even have thought the same of Chambers if you didn’t already know her mainstream film career didn’t work out. Along with the poster flipside we also have three rare promo images from the film. Rabid premiered in the U.S. in April 1977, and reached Japan today in 1978.

She'd like to teach the world to sting.

We know what you’re thinking. You’re thinking she has a penis coming out of her armpit. But no, it isn’t a penis—it’s a stinger. However, like a penis, it isn’t much to look at until it gets excited and wants to play. The game it prefers is the one where it gives you a dose of rabies so advanced you turn into a frothing homicidal maniac. We showed you the American promo art for Rabid not long ago, but you didn’t get a cockpit shot in that one, so we figured we’d be completist and post this amazing Thai art. Also, we figured another tribute to the recently departed Marilyn Chambers was appropriate. She’s been eulogized mainly as a porn star, but the best film she ever made was this one, in which she pricks the boys and makes them die.

Welcome to the Chambers of horror.

Marilyn Chambers doesn’t often get sufficient credit for what she did here—she made the first leap from porno vixen to mainstream lead. Yes, Rabid was low budget, but it was also general release, a modest hit, and pretty damn convincing as well, from both the acting and special effects standpoints. As a bonus, it features possibly the grimmest poster of all time. Plenty of adult actresses have tried to accomplish what Chambers did, including Sasha Grey in Steven Soderberg’s upcoming The Girlfriend Experience, but Chambers was the first and—based upon early word on The Girlfriend Experience—remains the best. Though Canadian director David Cronenberg has gone on to helm high-budget masterpieces like A History of Violence and Eastern Promises, Rabid remains a compulsory component of his catalogue. As for Chambers, she never really got another shot in a mainstream movie. The rest is (porno) history. Rabid premiered in the U.S. and Canada today in 1977.

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The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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