V INSPIRED

Would you like that cocktail shaken, stirred—or shall we just skip it and move to the next activity?

Since mentioned French attitude above, let’s revisit the French magazine with coolest attitude ever—V. We’ve scanned and uploaded some issues of this publication (check here and here for a start) but haven’t circled back to it for a few years. Above you see a cover for V Cocktail, which is was just one iteration of the magazine. There was also V Sélections, V Spécial and of course just plain V. These were all painted by René Caillé, one of several great cover artists employed by the magazine, along with Jean David and others. One of these images came from Au carrefour étrange, so thanks to that great blog.

Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.”

So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know.

Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Below are more than thirty scans for your enjoyment.

V employed three of the most talented but least-known pin-up artists of the pulp era.

The French magazine V is probably one of the most visually pleasing and collectible periodicals ever published. The early issues featured photo-illustrations of movie stars, but starting in the 1950s V began to showcase provocative pin-up style cover paintings from a succession of three artists—Georges Pichard, René Caillé and Jean David. All were geniuses; none are well known outside collectors circles and France, where they lived and worked. But popularity is never a true measure of value—Pichard, Caillé and David Vs can go at auction for thirty, forty, or even fifty dollars. We’ve seen them listed for even more, though those went unsold as far as we can tell. Vs with Pierre-Laurent Brenot covers are also highly regarded. This one, V Sélections 57, with a Pichard cover and Brigitte Bardot, Christine Carère and Marilyn Monroe inside, dates from winter 1957. We have a couple more of these we’ll share in their entirety as soon as we get in the mood to do the scanning. Meantime see some 1940s V covers here and here

France’s V gave us some of the great covers of the pulp era.

V is one of our favorite vintage publications. This one was published sixty-two years ago today, and features cover star Susan Hayward. V was basically a celebrity and culture magazine, but also emphasized sexuality by publishing artful nude photos. If we’re reading this cover correctly, the magazine launched in 1943—curious, since there was a little thing called World War II raging then. We have a hard time believing a Nazi or Vichy-approved V is the same as the one we’re seeing here, but we’ll look into that. Whatever transition the magazine made from the war to post-war years, in the fifties it changed again from handtinted covers featuring film celebs, to pin-ups conjured from the airbrushes of some of France’s best illustrators, such as the image from René Caillé below. One wonders if these are two distinct magazines with the same name. We’ll look into that too. Anyway, Caillé isn’t as well known as pin-up masters like Vargas or Bolles, but as you can see he was a singular talent. We located a few more V covers, and we’ll show you those later.

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HISTORY REWIND

The headlines that mattered yesteryear.

1920—League of Nations Holds First Session

The first assembly of the League of Nations, the multi-governmental organization formed as a result of the Treaty of Versailles, is held in Geneva, Switzerland. The League begins to fall apart less than fifteen years later when Germany withdraws. By the onset of World War II it is clear that the League has failed completely.

1959—Clutter Murders Take Place

Four members of the Herbert Clutter Family are murdered at their farm outside Holcomb, Kansas by Richard “Dick” Hickock and Perry Smith. The events would be used by author Truman Capote for his 1966 non-fiction novel In Cold Blood, which is considered a pioneering work of true crime writing. The book is later adapted into a film starring Robert Blake.

1940—Fantasia Premieres

Walt Disney’s animated film Fantasia, which features eight animated segments set to classical music, is first seen by the public in New York City at the Broadway Theatre. Though appreciated by critics, the movie fails to make a profit due to World War II cutting off European revenues. However it remains popular and is re-released several times, including in 1963 when, with the approval of Walt Disney himself, certain racially insulting scenes were removed. Today Fantasia is considered one of Disney’s greatest achievements and an essential experience for movie lovers.

1912—Missing Explorer Robert Scott Found

British explorer Robert Falcon Scott and his men are found frozen to death on the Ross Ice Shelf in Antarctica, where they had been pinned down and immobilized by bad weather, hunger and fatigue. Scott’s expedition, known as the Terra Nova expedition, had attempted to be the first to reach the South Pole only to be devastated upon finding that Norwegian explorer Roald Amundsen had beaten them there by five weeks. Scott wrote in his diary: “The worst has happened. All the day dreams must go. Great God! This is an awful place.”

1933—Nessie Spotted for First Time

Hugh Gray takes the first known photos of the Loch Ness Monster while walking back from church along the shore of the Loch near the town of Foyers. Only one photo came out, but of all the images of the monster, this one is considered by believers to be the most authentic.

1969—My Lai Massacre Revealed

Investigative journalist Seymour Hersh breaks the story of the My Lai massacre, which had occurred in Vietnam more than a year-and-a-half earlier but been covered up by military officials. That day, U.S. soldiers killed between 350 and 500 unarmed civilians, including women, the elderly, and infants. The event devastated America’s image internationally and galvanized the U.S. anti-war movement. For Hersh’s efforts he received a Pulitzer Prize.

Robert McGinnis cover art for Basil Heatter’s 1963 novel Virgin Cay.
We've come across cover art by Jean des Vignes exactly once over the years. It was on this Dell edition of Cave Girl by Edgar Rice Burroughs.
Untitled cover art from Rotterdam based publisher De Vrije Pers for Spelen op het strand by Johnnie Roberts.
Italian artist Carlo Jacono worked in both comics and paperbacks. He painted this cover for Adam Knight's La ragazza che scappa.

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