MAIN SQUEEZE

And with two balls he goes way inside with his split finger.

In honor of the World Series and all the unintentionally sexual terminology you hear on sports broadcasts—and he manages to squirt that one up the middle!—we thought we’d share this cover for Kozy Books’ sleaze novel Squeeze Play. It was written by Walter Feldspar, whose name is a pseudonym of course, but we don’t know who occupied it. Orrie Hitt is a prime suspect though. Whoever it was, we have to give credit for cleverness—feldspar is a mineral that has no value but makes up the majority of earthly rock. He’s doubtless saying the same about his fiction—no value, but can be found everywhere.

Given enough time anything can accumulate value, though, and such is the case with ’60s sleaze fiction. Kozy output seems more popular all the time, so in acknowledgment of that fact we have a selection of their covers below. You would not necessarily call these pieces completely successful, with their often unreadable yellow-on-white or orange-on-orange text, but in terms of promoting the product the covers told you exactly what you were going to get. The company had a habit of not crediting art, so we’ve nothing for you there. But enjoy the selection anyway, and if you want to see a real Kozy winner, check here.

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HISTORY REWIND

The headlines that mattered yesteryear.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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