Esquire isn’t a pulp magazine, but it’s a seminal U.S. publication that goes back to that era, debuting in 1933 and becoming incredibly popular within only a few issues. Today’s from this month in 1945 was given to us by a friend. It was an unexpected and generous gift. It’s also an unusual one. Dimensionally it’s thirteen inches by ten, a size we’ve only seen a couple of times before. That meant scanning pages in halves and assembling them digitally, and because Esquire was perfect-bound, the scanning meant the destruction of the issue. Inside, there’s fiction from Richard Gehman, James Stern, George Wiswell, Maurice Zolotow, and others, accompanied by nice story art. There are also some brilliant portraits of show business celebrities—including Virginia Mayo, Vera Zorina, Dorothy Hart, Ann Miller, Daun Kennedy, and ballerina Milada Mladova.
But it’s the ads that catch the eye. Advertising is a trip back in time, a look at what culture considered important, which is why we have a vintage ad feature in our sidebar. Esquire is packed with ads, chiefly for booze, smokes, and suits. Lots of suits. To think that artists sat at easels in studios producing these illustrations is an amazing thought—and bittersweet, considering how little artistic talent goes into advertising today. We picture the cast of Mad Men refreshing their creative reservoirs with an occasional drink, or even better, Darrin Stevens from Bewitched, struggling over his art pad until Samantha gives him a witchy boost. The ads are mostly signed—by the likes of Frederic Fellander, Jay Hyde Barnum, Robert Goodman, and J.N.C. Fenton. Enjoy the scans. We killed the magazine but it was worth it, we think. And thanks to Alex for the donation.
