A WOMAN’S NEEDS

What's really a shame is tomorrow he'll probably tell his buddies how great he was.

We’re once again documenting the craze of mid-century publishers sensationalizing literary classics with racy cover art. Today’s example is Shame, which is a translation of French icon Émile Zola’s 1868 novel Madeleine Férat. It deals with a woman who loves her man but desires his best friend. That sounds exactly like freshman year of college to us, and in real life it was a total drag, but Zola made a literary masterpiece of it. He also achieved something no author would dream of today—he wrote twenty-one novels about two branches of a single family, tracing how environment and heredity were the overriding influences in their lives, even five generations onward, despite the various family members’ desires or pretensions to individuality.

Madeleine Férat wasn’t part of that epic cycle, and it isn’t one of Zola’s most celebrated works, though it was made into a 1920 silent film in Italy called Maddalena Ferat, directed by Roberto Roberti and Febo Mari, and starring Francesca Bertini. Ace Books saw it as a moneymaker not just once, but a second time, when it published it as a double novel with Thérèse Raquin on the flip. The pairing represents perhaps the high point of the paperback age in a way—two nineteenth century French literary classics being crammed as a double translation into an impulse purchase meant to tempt people in drugstores and bus stations. It’s insanely funny. Also amusing is that Ace wasn’t the only paperback publisher to give this book a makeover. But there’s an unfunny aspect too—Ace didn’t credit either of the cover artists. C’est dommage.

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HISTORY REWIND

The headlines that mattered yesteryear.

1921—Einstein Wins Nobel

German theoretical physicist Albert Einstein is awarded the Nobel Prize for his work with the photoelectric effect, a phenomenon in which electrons are emitted from matter as a consequence of their absorption of energy from electromagnetic radiation. In practical terms, the phenomenon makes possible such devices as electroscopes, solar cells, and night vision goggles.

1938—Kristallnacht Begins

Nazi Germany’s first large scale act of anti-Jewish violence begins after the assassination of German diplomat Ernst vom Rath by Herschel Grynszpan. The event becomes known as Kristallnacht, and in total the violent rampage destroys more than 250 synagogues, causes the deaths of nearly a hundred Jews, and results in 25,000 to 30,000 more being arrested and sent to concentration camps.

1923—Hitler Stages Revolt

In Munich, Germany, Adolf Hitler leads the Nazis in the Beer Hall Putsch, an unsuccessful attempt to overthrow the German government. Also known as the Hitlerputsch or the Hitler-Ludendorff-Putsch, the attempted coup was inspired by Benito Mussolini’s successful takeover of the Italian government.

1932—Roosevelt Unveils CWA

U.S. President Franklin D. Roosevelt unveils the Civil Works Administration, an organization designed to create temporary winter jobs for more than 4 million of the unemployed.

1935—Parker Brothers Buys Monopoly

The board game company Parker Brothers acquires the forerunner patents for Monopoly from Elizabeth Magie, who had designed the game (originally called The Landlord’s Game) to demonstrate the economic ill effects of land monopolism and the use of land value tax as a remedy for them. Parker Brothers quickly turns Monopoly into the biggest selling board game in America.

1991—Gene Tierney Passes Away

American actress Gene Tierney, one of the great beauties in Hollywood history and star of the seminal film noir Laura, dies in Houston, Texas of emphysema. Tierney had begun smoking while young as a way to help lower her high voice, and was hooked on cigarettes the rest of her life.

A collection of red paperback covers from Dutch publisher De Vrije Pers.
Uncredited art for Hans Lugar's Line-Up! for Scion American publishing.
Uncredited cover art for Lesbian Gym by Peggy Swenson, who was in reality Richard Geis.

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