FIRST NAME BASIS

Everybody's a friend in Screenland.

This issue of the celeb magazine Screenland hit newsstands this month in 1936 with a nice painting of Jeanette MacDonald adorning the cover. The art on that is by Marland Stone. Inside the magazine are Randolph Scott, Kay Francis, Gary Cooper, Jean Arthur, and numerous other stars. Among them are Arline Judge, who was in a boatload of movies during the ’30s, but later became more known for marrying and divorcing seven times, which is high even for Hollywood. Generally, the stars are referred to by Screenland editors only by their first names, which is a clever approach in a magazine that was designed to help fans connect with their favorite celebs. We have twenty-five scans below and a couple more issues of Screenland here and here.

It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915.

By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines.

We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

Screenland was one of the earliest and biggest cinema magazines.

Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.

Femme Fatale Image

ABOUT

SEARCH PULP INTERNATIONAL

PULP INTL.
HISTORY REWIND

The headlines that mattered yesteryear.

1935—Parker Brothers Buys Monopoly

The board game company Parker Brothers acquires the forerunner patents for Monopoly from Elizabeth Magie, who had designed the game (originally called The Landlord’s Game) to demonstrate the economic ill effects of land monopolism and the use of land value tax as a remedy for them. Parker Brothers quickly turns Monopoly into the biggest selling board game in America.

1991—Gene Tierney Passes Away

American actress Gene Tierney, one of the great beauties in Hollywood history and star of the seminal film noir Laura, dies in Houston, Texas of emphysema. Tierney had begun smoking while young as a way to help lower her high voice, and was hooked on cigarettes the rest of her life.

1937—Hitler Reveals His Plans for Lebensraum

Adolf Hitler holds a secret meeting with Nazi officials and states his intention to acquire “lebensraum,” or living space for Germany. An old German concept that dated from 1901, Hitler had written of it in Mein Kampf, and now possessed the power to implement it. Basically the idea, as Hitler saw it, was for the Nazis to kill, deport, or enslave the Polish, Russian and other Slavic populations to the east, whom they considered inferior, and to repopulate those lands with a Germanic upper class.

1991—Fred MacMurray Dies

American actor Fred MacMurray dies of pneumonia related to leukemia. While most remember him as a television actor, earlier in his career he starred in 1944’s Double Indemnity, one of the greatest films noir ever made.

1955—Cy Young Dies

American baseball player Cy Young, who had amassed 511 wins pitching for five different teams from 1890 to 1911, dies at the age of 88. Today Major League Baseball’s yearly award given to the best pitcher of each season is named after Young.

1970—Feral Child Found in Los Angeles

A thirteen year-old child who had been kept locked in a room for her entire life is found in the Los Angeles house of her parents. The child, named Genie, could only speak twenty words and was not able even to walk normally because she had spent her life strapped to a potty chair during the day and bound in a sleeping bag at night. Genie ended up in a series of foster homes and was given language training but after years of effort by various benefactors never reached a point where she could interact normally in society.

1957—Soviets Launch Dog into Space

The Soviet Union launches the first ever living creature into the cosmos when it blasts a stray dog named Laika into orbit aboard the capsule Sputnik II. Laika is fitted with various monitoring devices that provide information about the effects of launch and weightlessness on a living creature. Urban myth has it that Laika starved to death after a few days in space, but she actually died of heat stress just a few hours into the journey. Today a small monument to her stands in Moscow.

We've come across cover art by Jean des Vignes exactly once over the years. It was on this Dell edition of Cave Girl by Edgar Rice Burroughs.
Untitled cover art from Rotterdam based publisher De Vrije Pers for Spelen op het strand by Johnnie Roberts.
Italian artist Carlo Jacono worked in both comics and paperbacks. He painted this cover for Adam Knight's La ragazza che scappa.
James Bond spoofs were epidemic during the 1960s. Bob Tralins' three-book series featuring the Miss from S.I.S. was part of that tradition.

VINTAGE ADVERTISING

Things you'd love to buy but can't anymore

Vintage Ad Image

Around the web