HONEST MISTAKE

He was honest. Everyone else made the mistake.


An array of posters were made for Alfred Hitchcock’s crime drama The Third Man, which was titled in Italy simply Il ladro—“the thief”—but we’ve chosen this unusual mugshot based promo because it encapsulates the film nicely. The tired look on star Henry Fonda’s face says it all. He’s mega-screwed. There are probably other movies that took the mugshot route with their poster art, but we can’t remember seeing any examples. For Il ladro, the mugshot poster was part of a series of photo promos taken from various frames in the film, but today we’ll just share the one above. Also, below you’ll see two more Italian posters painted by Luigi Martinati. It’s rare that we prefer photo art to paintings, but this case, because of the subject matter of the film, is one of those exceptions.

Said subject matter is the true tale of Emmanuel Balestrero, an everyman who is falsely identified as an armed robber. This leads to his arrest, ordeal in jail, trial, and retrial. The movie hails from a more naive time, before Americans realized that when the police come asking questions the only answer you give is: “Am I under arrest?” And if the answer is yes, the next thing you say is: “Lawyer,” and that’s all you ever say. It’s crucial never to talk, because in the U.S. cops are allowed to lie to you, claim there are witnesses that don’t exist, or that there’s evidence they don’t really have. That isn’t legal in England, Australia, New Zealand, and many other countries. But Fonda doesn’t know any of that, and ultimately that’s largely why he ends up behind bars.

After he makes bail he and co-star Vera Miles pound the pavement investigating the false accusation. We doubt that happened in real life, but that’s the movies for you. Their amateur sleuth bit works fine narratively. There’s a psychological digression that’s less compelling, but was included because it was part of the true story. On the whole, though, we like the movie. And we like Hitchcock’s style here during his middle phase (he began directing in 1922 and finished in 1976), before high concept thrillers like Vertigo and Rear Window—though those are also good. Here he keeps it mostly basic, and the result is a harrowing drama, which is hard to bear as Fonda is slowly railroaded, but is extremely well put together and compellingly acted. The Wrong Man premiered in the U.S. in 1956 and reached Italy today in 1957.
Italian master’s genius spanned decades.

Back in August we showed you a poster from Luigi Martinati, who worked from 1923 to 1967, and said we’d get back to him. Below, seven more great promotional pieces with his distinctive signature on each.

To Have and Have Not

On the Waterfront

Phantom of the Rue Morgue

Humoresque

Flamingo Road

The Wrong Man

Even visionary filmmakers sometimes don't see clearly.

Vera Miles is most famous as the actress who gets to survive Alfred Hitchcock’s Psycho. She worked with Hitchcock on many films, but had other worthy roles, including in The Man Who Shot Liberty Valance, The Wrong Man, and just about every television detective series of the 1970s. She claims she was never able to never please Hitchcock because she wasn’t sexy enough. This shot proves Alfred needed glasses. It’s circa 1955. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1937—Carothers Patents Nylon

Wallace H. Carothers, an American chemist, inventor and the leader of organic chemistry at DuPont Corporation, receives a patent for a silk substitute fabric called nylon. Carothers was a depressive who for years carried a cyanide capsule on a watch chain in case he wanted to commit suicide, but his genius helped produce other polymers such as neoprene and polyester. He eventually did take cyanide—not in pill form, but dissolved in lemon juice—resulting in his death in late 1937.

1933—Franklin Roosevelt Survives Assassination Attempt

In Miami, Florida, Giuseppe Zangara attempts to shoot President-elect Franklin D. Roosevelt, but is restrained by a crowd and, in the course of firing five wild shots, hits five people, including Chicago, Illinois Mayor Anton J. Cermak, who dies of his wounds three weeks later. Zangara is quickly tried and sentenced to eighty years in jail for attempted murder, but is later convicted of murder when Cermak dies. Zangara is sentenced to death and executed in Florida’s electric chair.

1929—Seven Men Shot Dead in Chicago

Seven people, six of them gangster rivals of Al Capone’s South Side gang, are machine gunned to death in Chicago, Illinois, in an event that would become known as the St. Valentine’s Day Massacre. Because two of the shooters were dressed as police officers, it was initially thought that police might have been responsible, but an investigation soon proved the killings were gang related. The slaughter exceeded anything yet seen in the United States at that time.

1935—Jury Finds Hauptmann Guilty

A jury in Flemington, New Jersey finds Bruno Hauptmann guilty of the 1932 kidnapping and murder of the Lindbergh baby, the son of Charles Lindbergh. Hauptmann is sentenced to death and executed in 1936. For decades, his widow Anna fights to have his named cleared, claiming that Hauptmann did not commit the crime, and was instead a victim of prosecutorial misconduct, but her claims are ultimately dismissed in 1984 after the U.S. Supreme Court refuses to address the case.

Uncredited cover art for Day Keene’s 1952 novel Wake Up to Murder.
Another uncredited artist produces another beautiful digest cover. This time it's for Norman Bligh's Waterfront Hotel, from Quarter Books.
Above is more artwork from the prolific Alain Gourdon, better known as Aslan, for the 1955 Paul S. Nouvel novel Macadam Sérénade.
Uncredited art for Merle Miller's 1949 political drama The Sure Thing.

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