We were on an auction site when we ran across this rare pin-up page from Travasissimo, a supplement to the Italian newspaper Il travaso delle idee. Established in Rome in 1899, Il travaso delle idee, or simply Il Travaso, positioned itself as an intellectual paper—hence its name (which means “the transfer of ideas”). Unfortunately, the ideas the paper transferred devolved into pure racism during the rise of Italian fascism.
This wasn’t unusual for the time. During the 1930s many major publications—including some in the U.S. that still publish and are still respected today—were explicitly or subtly pro-fascist. After Italy was flattened in World War II, Italian fascism was discredited and Il Travaso tossed those ideas overboard with a figurative shrug. The paper remained political, however, and it even adopted the slogan “the official organ of intelligent people.”
It may seem strange that a paper that had helped lead Italy into a calamitous war and made it an accessory to genocide remained viable afterward, but newspapers tend to survive such misadventures, even if millions of humans do not. It was in August 1947 that Il Travaso, looking to expand its focus, began publishing the supplement Travasissimo, and the above pin-up appeared today in 1948. We’ll keep an eye out for more of these, and if we find them, we’ll post them.