Our girlfriends—affectionately PI-1 and PI-2—rolled their eyes at this one, and why wouldn’t they? We did too, but we work with what we’re given, and we certainly couldn’t ignore the fact that this January 1969 Adam magazine features a cover of a woman whose gravity defying breasts are directly in the center of the art. Men’s magazines, those concoctions of macho fantasy set to print, are inherently sexist, but we are mere documentarians of mid-century art, literature, and film—and crime, and weirdness, and sex—in the various forms they take. This one is a particularly eye-catching example.
While literary magazines published prestige fiction, men’s mags like Adam carried on the pulp tradition, giving authors without highbrow leanings opportunities to expose their work to wide audiences. Without the efforts of such publications, modern literature might look very different. Stephen King, for example, published many of his early stories in Gallery, a middle-tier smut monthly nobody would have mistaken for Playboy. Speaking of which, Playboy published early works from Ian Fleming, Ursula K. Le Guin, and even serialized the entirety of Ray Bradbury’s Fahrenheit 451 in 1954, a year after its initial publication landed with a thud.
As far as we know Adam didn’t produce any major writers except James Lee, aka Jim Aitchison, whose Mr. Midnight books were recently made into a series now streaming on Netflix. But failing to graduate lots of future bestselling authors doesn’t change what Adam was—a publication that aimed for mass male appeal by merging all the elements of what was once known as pulp. Those elements included mystery, crime, war, exotic adventure, risqué humor, and a dose of relatively tame sexual content. We have all that and more below in thirty-plus scans, and something like seventy-eight issues of Adam embedded in our website.
