Vintage Pulp Jan 12 2016
ROADSIDE INSISTENCE
The rest stop is one mile ahead! Can’t you freaking hold it?

From its founding in 1924 as True Detective Mysteries, through its second iteration and renaming in 1939, True Detective featured painted covers by top artists in the pulp/post-pulp field. The magazine experimented with photographed covers in 1962, releasing two issues of that style. The next year saw photographed covers become the norm and, sadly, another great forum for fine art disappeared forever. That said, some of the new photocovers were good, such as this one from January 1964 showing a kidnap victim fleeing her captor. As you can see, it sought to replicate the style of the painters by using careful staging, and in this case was particularly successful. But soon enough the covers turned into this—i.e., little more than snapshots. 

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Vintage Pulp Oct 7 2009
BAD GIRL!
It’s probably more humane to just rub her nose in it.

We had to smile at this True Detective from October 1975 featuring a man armed with what looks like a rolled up magazine chasing a terrified woman. Perhaps his behavior seems harsh, but hey, you’d be mad too if someone went potty on your new carpet. Despite the silly cover, True Detective was actually a venerable publication that launched back in 1924 as True Detective Mysteries. But after decades of success its audience shrank throughout the ’50s and ’60s as paperbacks and television grew in popularity. This caused both a decline in budget (bye-bye handpainted cover art) and an increase in gimmickry (hello sexualized cover photos). Once True Detective made this shift to photographs, its aesthetics became seriously hit-and-miss. The above cover is a whiff, but you can see an example of a home run here. True Detective finally ceased operations in 1995, by which time it was a shell of its former self. But even at its nadir, it’s worth examining if only for the laugh factor, which means we’ll be sharing more of these ridiculous ’70s covers in the future. 

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History Rewind
The headlines that mattered yesteryear.
June 20
1967—Muhammad Ali Sentenced for Draft Evasion
Heavyweight boxing champion Muhammad Ali, who was known as Cassius Clay before his conversion to Islam, is sentenced to five years in prison for refusing to serve in the military during the Vietnam War. In elucidating his opposition to serving, he uttered the now-famous phrase, “I ain’t got no quarrel with them Viet Cong.”
June 19
1953—The Rosenbergs Are Executed
Julius and Ethel Rosenberg, who were convicted for conspiracy to commit espionage related to passing information about the atomic bomb to the Soviet spies, are executed at Sing Sing prison, in New York.
June 18
1928—Earhart Crosses Atlantic Ocean
American aviator Amelia Earhart becomes the first woman to fly in an aircraft across the Atlantic Ocean, riding as a passenger in a plane piloted by Wilmer Stutz and maintained by Lou Gordon. Earhart would four years later go on to complete a trans-Atlantic flight as a pilot, leaving from Newfoundland and landing in Ireland, accomplishing the feat solo without a co-pilot or mechanic.
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