Vintage Pulp Jan 12 2016
ROADSIDE INSISTENCE
The rest stop is one mile ahead! Can’t you freaking hold it?

From its founding in 1924 as True Detective Mysteries, through its second iteration and renaming in 1939, True Detective featured painted covers by top artists in the pulp/post-pulp field. The magazine experimented with photographed covers in 1962, releasing two issues of that style. The next year saw photographed covers become the norm and, sadly, another great forum for fine art disappeared forever. That said, some of the new photocovers were good, such as this one from January 1964 showing a kidnap victim fleeing her captor. As you can see, it sought to replicate the style of the painters by using careful staging, and in this case was particularly successful. But soon enough the covers turned into this—i.e., little more than snapshots. 

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Vintage Pulp Oct 7 2009
BAD GIRL!
It’s probably more humane to just rub her nose in it.

We had to smile at this True Detective from October 1975 featuring a man armed with what looks like a rolled up magazine chasing a terrified woman. Perhaps his behavior seems harsh, but hey, you’d be mad too if someone went potty on your new carpet. Despite the silly cover, True Detective was actually a venerable publication that launched back in 1924 as True Detective Mysteries. But after decades of success its audience shrank throughout the ’50s and ’60s as paperbacks and television grew in popularity. This caused both a decline in budget (bye-bye handpainted cover art) and an increase in gimmickry (hello sexualized cover photos). Once True Detective made this shift to photographs, its aesthetics became seriously hit-and-miss. The above cover is a whiff, but you can see an example of a home run here. True Detective finally ceased operations in 1995, by which time it was a shell of its former self. But even at its nadir, it’s worth examining if only for the laugh factor, which means we’ll be sharing more of these ridiculous ’70s covers in the future. 

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History Rewind
The headlines that mattered yesteryear.
July 27
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday.
July 26
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives.
1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974.
July 25
1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
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