Vintage Pulp Jan 12 2016
ROADSIDE INSISTENCE
The rest stop is one mile ahead! Can’t you freaking hold it?

From its founding in 1924 as True Detective Mysteries, through its second iteration and renaming in 1939, True Detective featured painted covers by top artists in the pulp/post-pulp field. The magazine experimented with photographed covers in 1962, releasing two issues of that style. The next year saw photographed covers become the norm and, sadly, another great forum for fine art disappeared forever. That said, some of the new photocovers were good, such as this one from January 1964 showing a kidnap victim fleeing her captor. As you can see, it sought to replicate the style of the painters by using careful staging, and in this case was particularly successful. But soon enough the covers turned into this—i.e., little more than snapshots. 

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Vintage Pulp Oct 7 2009
BAD GIRL!
It’s probably more humane to just rub her nose in it.

We had to smile at this True Detective from October 1975 featuring a man armed with what looks like a rolled up magazine chasing a terrified woman. Perhaps his behavior seems harsh, but hey, you’d be mad too if someone went potty on your new carpet. Despite the silly cover, True Detective was actually a venerable publication that launched back in 1924 as True Detective Mysteries. But after decades of success its audience shrank throughout the ’50s and ’60s as paperbacks and television grew in popularity. This caused both a decline in budget (bye-bye handpainted cover art) and an increase in gimmickry (hello sexualized cover photos). Once True Detective made this shift to photographs, its aesthetics became seriously hit-and-miss. The above cover is a whiff, but you can see an example of a home run here. True Detective finally ceased operations in 1995, by which time it was a shell of its former self. But even at its nadir, it’s worth examining if only for the laugh factor, which means we’ll be sharing more of these ridiculous ’70s covers in the future. 

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History Rewind
The headlines that mattered yesteryear.
February 23
1945—Flag Raised on Iwo Jima
Four days after landing on the Japanese-held island of Iwo Jima, American soldiers of the 28th Regiment, 5th Marine Division take Mount Suribachi and raise an American flag. A photograph of the moment shot by Joe Rosenthal becomes one of the most famous images of WWII, and wins him the Pulitzer Prize later that year.
February 22
1987—Andy Warhol Dies
American pop artist Andy Warhol, whose creations have sold for as much as 100 million dollars, dies of cardiac arrhythmia following gallbladder surgery in New York City. Warhol, who already suffered lingering physical problems from a 1968 shooting, requested in his will for all but a tiny fraction of his considerable estate to go toward the creation of a foundation dedicated to the advancement of the visual arts.
February 21
1947—Edwin Land Unveils His New Camera
In New York City, scientist and inventor Edwin Land demonstrates the first instant camera, the Polaroid Land Camera, at a meeting of the Optical Society of America. The camera, which contains a special film that self-develops prints in a minute, goes on sale the next year to the public and is an immediate sensation.
1965—Malcolm X Is Assassinated
American minister and human rights activist Malcolm X is assassinated at the Audubon Ballroom in New York City by members of the Nation of Islam, who shotgun him in the chest and then shoot him sixteen additional times with handguns. Though three men are eventually convicted of the killing, two have always maintained their innocence, and all have since been paroled.
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Pulp Covers
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lasestrellassonoscuras.blogspot.com/2016/11/tormento-hasta-el-fin-de-lew-della.html mmcentenary.blogspot.com/2012/04/you-really-are-sweet-girl-he-said-even.html
illustrated007.blogspot.com/2013/12/dr-no-paperbacks-from-brasil.html https://1984lookslikethis.wordpress.com/2012/03/03/pulp/
indulgy.com/post/Q9QrK184Z3/hypnosin-pulp-art-cover-vintage jinja.apsara.org/2007/11/pulp-cambodia-novel-covers-hul-sophon/
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