Vintage Pulp Dec 1 2018
TARGET ACQUIRED
L.A. stands for Lew Archer in John MacDonald's tinseltown thriller.


We love this cover art by Harvey Kidder for John MacDonald's, aka Ross MacDonald's first Lew Archer novel The Moving Target. The way the figures are placed at such a remove from the viewer and the text is stretched across the underside of the pier is strikingly different. The book was originally published in 1949 with this Pocket Books paperback coming in 1950, and it stars MacDonald's franchise detective trying to locate a philandering millionaire who's gone missing. The man's wife is more concerned about the possibility of her spouse being on a bender and sharing the family money than she is about foul play, but Archer soon decides that the situation is a kidnapping.

We'd been meaning to read MacDonald for a while. We'd heard that his prose has a Dashiell Hammett vibe and that certainly turned out to be true. Set in and around Los Angeles, it weaves summer heat, wacky mysticism, outsize ambition, and broken dreams together into a tale with great Southern California flavor. And Archer is appropriately road worn: “I believed that evil was a quality some people were born with, like a harelip. But it isn't that simple. Everybody has it in him, and whether it comes out in his actions depends on a number of things. Environment, opportunity, economic pressure, a piece of bad luck, a wrong friend.”

In this world that he's accepted as more complex than he'd like it to be, he navigates using a solid personal code and a very hard skull—both severely tested multiple times. We gather the story is considered unremarkable compared to later Archer novels, but for us it was entirely satisfactory. It satisfied Hollywood too, which made it into a star vehicle for Paul Newman called Harper. Why the name of the detective was changed we can't even begin to guess, but we saw the movie a couple of years ago and it was enjoyable. Below you see a 1959 Pocket Books edition of The Moving Target with Jerry Allison art. More from MacDonald later.
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History Rewind
The headlines that mattered yesteryear.
June 03
1968—Andy Warhol Is Shot
Valerie Solanas, feminist author of an anti-male tract she called the S.C.U.M. Manifesto (Society for Cutting Up Men), attempts to assassinate artist Andy Warhol by shooting him with a handgun. Warhol survives but suffers health problems for the rest of his life. Solanas serves three years in prison and eventually dies of emphysema at San Francisco's Bristol Hotel in 1988.
June 02
1941—Lou Gehrig Dies
New York Yankees baseball player Henry Louis Gehrig, aka The Iron Horse, who set a record for playing in 2,130 consecutive games over the course of fourteen seasons, dies of amyotrophic lateral sclerosis, or Lou Gehrig's disease, two years after the onset of the illness ended his consecutive games streak.
June 01
1946—Antonescu Is Executed
Ion Antonescu, who was ruler of Romania during World War II, and whose policies were independently responsible for the deaths of as many as 400,000 Bessarabian, Ukrainian and Romanian Jews, as well as countless Romani Romanians, is executed by means of firing squad at Fort Jilava prison just outside Bucharest.
1959—Sax Rohmer Dies
Prolific British pulp writer Arthur Henry Sarsfield Ward, aka Sax Rohmer, who created the popular character Fu Manchu and became one of the most highly paid authors of his time writing fundamentally racist fiction about the "yellow peril" and what he blithely called "rampant criminality among the Chinese", dies of avian flu in White Plains, New York.
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