Picture the entertainment business a lifetime ago.
Snap is yet another celeb and film magazine from the mid-century era, the product of the Snap Publishing Company, headquartered not in the usual locale of New York City, but in tiny Mount Morris, Illinois. Back in 1941, when this issue hit newsstands, Mount Morris had a population of only 2,700 people, and even today is home to only 3,000. You're probably thinking it's a really part of Chicago, a suburb within the metropolitan area, but it's actually fifty miles southwest, which was a long way in 1941 over rutted roads in primitive automobiles. Why was Snap based out in Mount Morris? We have no idea. Maybe the owner was inordinately attached to the Illinois Freedom Bell.
Though Snap had offices far afield, its focus was pure Hollywood and NYC., with plenty of celeb action inside each issue. In this one readers got Marion Miller, aka the “Queen of Quiver,” Dale Evans, Lily Damita, Marion Wakefield, Warner Baxter, Rita Hayworth, and many other screen stars and showgirls of the time. Editors also put together a comedic photoplay, notes on recent screen kisses, some kind of cockamamie home health test, and a scare feature on highschoolers going to tourist cabins—i.e. rentals in the woods where they could get laid. We have all that in forty-plus scans below.
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The headlines that mattered yesteryear.
1937—The Hindenburg Explodes
In the U.S, at Lakehurst, New Jersey, the German zeppelin LZ 129 Hindenburg catches fire and is incinerated within a minute while attempting to dock in windy conditions after a trans-Atlantic crossing. The disaster, which kills thirty-six people, becomes the subject of spectacular newsreel coverage, photographs, and most famously, Herbert Morrison's recorded radio eyewitness report from the landing field. But for all the witnesses and speculation, the actual cause of the fire remains unknown. 1921—Chanel No. 5 Debuts
Gabrielle Bonheur "Coco" Chanel, the pioneering French fashion designer whose modernist philosophy, menswear-inspired styles, and pursuit of expensive simplicity made her an important figure in 20th-century fashion, introduces the perfume Chanel No. 5, which to this day remains one of the world's most legendary and best selling fragrances. 1961—First American Reaches Space
Three weeks after Russian cosmonaut Yuri Gagarin became the first human to fly into space, U.S. astronaut Alan Shepard completes a sub-orbit of fifteen minutes, returns to Earth, and is rescued from his Mercury 3 capsule in the Atlantic Ocean. Shepard made several more trips into space, even commanding a mission at age 47, and was eventually awarded the Congressional Space Medal of Honor. 1953—Hemingway Wins Pulitzer
American author Ernest Hemingway, who had already written such literary classics as The Sun Also Rises, A Farewell to Arms, and For Whom the Bell Tolls, is awarded the Pulitzer Prize for fiction for his novella The Old Man and the Sea, the story of an aging Cuban fisherman who struggles with a giant marlin far out in the Gulf Stream. 1970—Mass Shooting at Kent State
In the U.S., Ohio National Guard troops, who had been sent to Kent State University after disturbances in the city of Kent the weekend before, open fire on a group of unarmed students, killing four and wounding nine. Some of the students had been protesting the United States' invasion of Cambodia, but others had been walking nearby or observing from a distance. The incident triggered a mass protest of four million college students nationwide, and eight of the guardsmen were indicted by a grand jury, but charges against all of them were eventually dismissed.
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