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Pulp International - Rita+Hayworth
Hollywoodland Feb 21 2024
THE SHOW STOPPER
She's one act you shouldn't miss.

How many times have we circled back to Gilda? Four or five, we guess. It isn't because it's good, which it is, of course, but rather because it has excellent promo materials. Above are two images (plus a crop we made) from the Hollywood set of the film showing Rita Hayworth performing her signature number “Put the Blame on Mame,” which was one of the more provocative sequences put onscreen post-Hays Code. For those who don't remember or haven't seen it, just after the number ends she's willing to let audience members undress her. Supporting actor Joe Sawyer prevents it by intercepting the guys struggling at Hayworth's zipper. But nothing is preventing you from watching Gilda. We consider it at least a top fifteen film noir.

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Hollywoodland Jan 1 2023
MAKING HAYWORTH NEWS
When you're a movie star you can't simply have a bad day.


When you're a celebrity, even in professional decline or retirement, you can always make news with a public misstep. Such was the case with Rita Hayworth when she was helped from a TWA flight after it landed in London today in 1976. Hayworth had caused a disruption by directing an angry outburst at a flight attendant. The press was on hand at the airport, so Hayworth was photographed from arrival terminal to limousine looking as tired as if she'd walked instead of flown to London.

It was bad day for Hayworth, but it was only the latest in a long run of them. She had been deeply affected by both her brothers dying within a week in March 1974, had been drinking heavily since then, and in fact was allegedly intoxicated on the flight. When news of the disturbance hit the papers she took a public relations beating and, of course, back then the press wasn't circumspect about attacking a woman's looks.

It wasn't until several years later that Hayworth was diagnosed with the still largely unknown ailment Alzheimer's disease, which helped explain her increasingly erratic behavior. Aging is difficult, there's little doubt. Aging as a sex symbol must be incredibly hard. Some would say growing old in public is back payment for fame, fortune, and undeserved adoration, and that may be so, but to us it seems like a mighty high price. We have a few more photos below.
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Vintage Pulp Dec 25 2022
ANOTHER DIMENSION OF HAYWORTH
Columbia Pictures gives moviegoers a fuller picture of one of its top stars.


Above is a poster advertising the drama Miss Sadie Thompson. When we watched the movie a few years ago we had no idea it had been in 3-D. It seems like a strange choice for such treatment. Now we'll have to watch it again and see what things are thrust at the camera. We're hoping whatever they are, they're all attached to Rita Hayworth. In the meantime, below is a flyer also touting the film's 3-D run. Though it was supposed to premiere “at Christmas,” the American Film Institute tells us it actually first showed on December 23 in New York City, before receiving a nationwide opening in February 1954. The phrase “at Christmas,” we suppose, might imply anytime during the season. Sadie Thompson is an interesting movie, though not Hayworth's best. You can read our pithy thoughts here.
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Vintage Pulp Sep 8 2022
GILDA AS SIN
Rita Hayworthová was worth the wait.


This Czech poster for the film noir classic Gilda isn't substantially different from the U.S. promo, but the Czech text makes it worth a share. Rita Hayworthová? Love it. “V titulní roli americkeho dramatu”? That's easy to figure out—“In the title role of the American drama.” The online translator agreed. There's no Czech release date for this, but we can make a guess. It was released in early 1946, played at the Cannes Film Festival in September of that year, and began to reach secondary European markets in early 1947. So it probably reached then-Czechoslovakia in mid-1947. But whenever it showed up, Hayworthová made it a mandatory night at the movies. 

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Vintage Pulp Apr 16 2022
SNAP SHOTS
Picture the entertainment business a lifetime ago.


Snap is yet another celeb and film magazine from the mid-century era, the product of the Snap Publishing Company, headquartered not in the usual locale of New York City, but in tiny Mount Morris, Illinois. Back in 1941, when this issue hit newsstands, Mount Morris had a population of only 2,700 people, and even today is home to only 3,000. You're probably thinking it's a really part of Chicago, a suburb within the metropolitan area, but it's actually fifty miles southwest, which was a long way in 1941 over rutted roads in primitive automobiles. Why was Snap based out in Mount Morris? We have no idea. Maybe the owner was inordinately attached to the Illinois Freedom Bell.

Though Snap had offices far afield, its focus was pure Hollywood and NYC., with plenty of celeb action inside each issue. In this one readers got Marion Miller, aka the “Queen of Quiver,” Dale Evans, Lily Damita, Marion Wakefield, Warner Baxter, Rita Hayworth, and many other screen stars and showgirls of the time. Editors also put together a comedic photoplay, notes on recent screen kisses, some kind of cockamamie home health test, and a scare feature on highschoolers going to tourist cabins—i.e. rentals in the woods where they could get laid. We have all that in forty-plus scans below.
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Vintage Pulp Nov 25 2021
SWEDE TREATMENT
Rita Hayworth and Gilda get a dose of the northern aesthetic.


The awesome film noir Gilda premiered in Sweden today in 1946, and above is a beautiful promo for the movie painted by Swedish artist Eric Rohman. In typical Nordic fashion, the overall approach here is clean and understated. One of the most interesting parts of looking at vintage posters is noting the cultural differences in approach. Every country contributes to the art form in unique ways, and all are worthwhile. We often find Swedish posters to be less inspiring than U.S., Italian, Japanese, and French efforts, but this one, in all its simplicity, is a winner, as is the movie.
 
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Intl. Notebook Nov 17 2021
HOLLYWOOD ROYALTY
A dozen movie stars share the Crown.


Not long ago we showed you a few Royal Crown Cola print ads featuring Hollywood superstar Lauren Bacall, and mentioned that other celebs had also pitched the brand. That was an understatement. In its efforts to claw away part of Coca Cola's dominant market share, RC signed up an entire stable of top stars, including a-list personalities such as Barbara Stanwyck, Joan Crawford, and Gene Tierney. Above you see a dozen celebrity ads produced by RC. There were others we left out of the group, for example with Sonja Henie, Irene Dunne, Diana Lynn, and even Bing Crosby. But how much cola can you really stand? Twelve is enough for one day. 

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Hollywoodland Sep 18 2021
NO SLEEP FOR THE CAFFEINATED
Royal Crown helps consumers to stay awake at the movies.


Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer.

However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
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Vintage Pulp Jul 29 2021
AFFAIR SHARE
Hayworth takes front and center on classic poster, while Ford is lucky to be included at all.


Above is an alternate poster for Affair in Trinidad, and co-star Glenn Ford even gets to be on this one. The look here is simple and classic, and bespeaks a studio with total confidence it has a hit on its hands. The movie, which premiered today in 1952, wasn't actually that good, but it made money anyway because Hayworth was pure gold at this point. Ford? Well, he was mainly along for the ride, which is why he's second billed and standing behind Hayworth—and a pole too. You can read what we wrote about the movie at this link.

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Hollywoodland May 22 2021
SLAP SHOTS
It's shocking how many Hollywood stars did smack.


Everybody wants to slap somebody sometime. Luckily, actors in movies do it so you don't have to. The above shot is a good example. Edward G. Robinson lets Humphrey Bogart have it in 1948's Key Largo, as Claire Trevor looks on. In vintage cinema, people were constantly slapping. Men slapped men, men slapped women, women slapped women, and women slapped men. The recipient was usually the protagonist because—though some readers may not realize this—even during the ’40s and 50s, slapping was considered uncouth at a minimum, and downright villainous at worst, particularly when men did it. So generally, bad guys did the slapping, with some exceptions. Glenn Ford slaps Rita Hayworth in Gilda, for example, out of humiliation. Still wrong, but he wasn't the film's villain is our point. Humphrey Bogart lightly slaps Martha Vickers in The Big Sleep to bring her out of a drug stupor. He's like a doctor. Sort of.
 
In any case, most cinematic slapping is fake, and when it wasn't it was done with the consent of the participants (No, really slap me! It'll look more realistic.). There are some famous examples of chipped teeth and bloody noses deriving from the pursuit of realism. We can envision a museum exhibit of photos like these, followed by a lot of conversation around film, social mores, masculinity, and their intersection. We can also envison a conversation around the difference between fantasy and reality. There are some who believe portryals of bad things endorse the same. But movies succeed largely by thrilling, shocking, and scaring audiences, which requires portraying thrilling, shocking, and frightening moments. If actors can't do that, then ultimately movies must become as banal as everyday llife. Enjoy the slapfest.

Broderick Crawford slaps Marlene Dietrich in the 1940's Seven Sinners.

June Allyson lets Joan Collins have it across the kisser in a promo image for The Opposite Sex, 1956.

Speaking of Gilda, here's one of Glenn Ford and Rita Hayworth re-enacting the slap heard round the world. Hayworth gets to slap Ford too, and according to some accounts she loosened two of his teeth. We don't know if that's true, but if you watch the sequence it is indeed quite a blow. 100% real. We looked for a photo of it but had no luck.

Don't mess with box office success. Ford and Hayworth did it again in 1952's Affair in Trinidad.

All-time film diva Joan Crawford gets in a good shot on Lucy Marlow in 1955's Queen Bee.

The answer to the forthcoming question is: She turned into a human monster, that's what. Joan Crawford is now on the receiving end, with Bette Davis issuing the slap in Whatever Happened to Baby Jane? Later Davis kicks Crawford, so the slap is just a warm-up.

Mary Murphy awaits the inevitable from John Payne in 1955's Hell's Island.

Romy Schneider slaps Sonia Petrova in 1972's Ludwig.

Lauren Bacall lays into Charles Boyer in 1945's Confidential Agent and garnishes the slap with a brilliant snarl.

Iconic bombshell Marilyn Monroe drops a smart bomb on Cary Grant in the 1952 comedy Monkey Business.

This is the most brutal slap of the bunch, we think, from 1969's Patton, as George C. Scott de-helmets an unfortunate soldier played by Tim Considine.

A legendary scene in filmdom is when James Cagney shoves a grapefruit in Mae Clark's face in The Public Enemy. Is it a slap? He does it pretty damn hard, so we think it's close enough. They re-enact that moment here in a promo photo made in 1931.

Sophia Loren gives Jorge Mistral a scenic seaside slap in 1957's Boy on a Dolphin.

Victor Mature fails to live up to his last name as he slaps Lana Turner in 1954's Betrayed.
 
Ronald Reagan teaches Angie Dickinson how supply side economics work in 1964's The Killers.

Marie Windsor gets in one against Mary Castle from the guard position in an episode of television's Stories of the Century in 1954. Windsor eventually won this bout with a rear naked choke.

It's better to give than receive, but sadly it's Bette Davis's turn, as she takes one from Dennis Morgan in In This Our Life, 1942.

Anthony Perkins and Raf Vallone dance the dance in 1962's Phaedra, with Vallone taking the lead.

And he thought being inside the ring was hard. Lilli Palmer nails John Garfield with a roundhouse right in the 1947 boxing classic Body and Soul.

1960's Il vigile, aka The Mayor, sees Vittorio De Sica rebuked by a member of the electorate Lia Zoppelli. She's more than a voter in this—she's also his wife, so you can be sure he deserved it.

Brigitte Bardot delivers a not-so-private slap to Dirk Sanders in 1962's Vie privée, aka A Very Private Affair.

In a classic case of animal abuse. Judy Garland gives cowardly lion Bert Lahr a slap on the nose in The Wizard of Oz. Is it his fault he's a pussy? Accept him as he is, Judy.

Robert Culp backhands Raquel Welch in 1971's Hannie Caudler.

And finally, Laurence Harvey dares to lay hands on the perfect Kim Novak in Of Human Bondage

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Next Page
History Rewind
The headlines that mattered yesteryear.
March 19
1931—Nevada Approves Gambling
In the U.S., the state of Nevada passes a resolution allowing for legalized gambling. Unregulated gambling had been commonplace in the early Nevada mining towns, but was outlawed in 1909 as part of a nationwide anti-gaming crusade. The leading proponents of re-legalization expected that gambling would be a short term fix until the state's economic base widened to include less cyclical industries. However, gaming proved over time to be one of the least cyclical industries ever conceived.
1941—Tuskegee Airmen Take Flight
During World War II, the 99th Pursuit Squadron, aka the Tuskegee Airmen, is activated. The group is the first all-black unit of the Army Air Corp, and serves with distinction in Africa, Italy, Germany and other areas. In March 2007 the surviving airmen and the widows of those who had died received Congressional Gold Medals for their service.
March 18
1906—First Airplane Flight in Europe
Romanian designer Traian Vuia flies twelve meters outside Paris in a self-propelled airplane, taking off without the aid of tractors or cables, and thus becomes the first person to fly a self-propelled, heavier-than-air aircraft. Because his craft was not a glider, and did not need to be pulled, catapulted or otherwise assisted, it is considered by some historians to be the first true airplane.
1965—Leonov Walks in Space
Soviet cosmonaut Aleksei Leonov leaves his spacecraft the Voskhod 2 for twelve minutes. At the end of that time Leonov's spacesuit had inflated in the vacuum of space to the point where he could not re-enter Voskhod's airlock. He opened a valve to allow some of the suit's pressure to bleed off, was barely able to get back inside the capsule, and in so doing became the first person to complete a spacewalk.
March 17
1966—Missing Nuke Found
Off the coast of Spain in the Mediterranean, the deep submergence vehicle Alvin locates a missing American hydrogen bomb. The 1.45-megaton nuke had been lost by the U.S. Air Force during a midair accident over Palomares, Spain. It was found resting in nearly three-thousand feet of water and was raised intact on 7 April.
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