|Vintage Pulp||Apr 4 2016|
What do they expect? It's called the City of Brotherly Love.
Above is a cover of the early tabloid Philadelphia Briefs published today in 1934, which caught our eye because it has a nice drawing of actress Anita Page, along with an Easter Bunny that seems to looking up her skirt. Bad, bad bunny. Briefs was one of the purest early examples of the American tabloid form, with its reporting focused mainly on big city dangers faced by upstanding young white women, among those perils the predations of darker races—often referred to in the parlance of the Depression years as “sepias” or “ebonys.” To quote: “White, sepia, and ebony wrapped in erotic embrace. White girls in their teens abandoning their ivory bodies to ebony clutches as boy and girl friends cheer drunkenly.” Interesting, no?
This style of reporting served a specific purpose. As James H. Adams put it in his book Urban Reform and Sexual Vice in Progressive Era Philadelphia, the goal was to, “demystify the city through the use of cultural archetypes and narratives that defined why the city was evil, the threat that the city posed to orderly society, and the measures that reformers needed to take to clean up the urban space.” In other words, Briefs created negative, often transparently ridiculous stories that had the effect of convincing readers that barriers maintaining the structure of contemporary society were under siege. These tales of white girls and brotherly love would distress many people even today, so you can imagine the outrage in 1934. See more Briefs here.
PhiladelphiaPhiladelphia BriefsUrban Reform and Sexual Vice in Progressive Era PhiladelphiaAnita PageJames H. Adamstabloid