Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
June 04
1939—Journey of the St. Louis
The German passenger liner MS St. Louis, carrying 963 Jewish refugees, is denied permission to land in Florida, United States, after already being turned away from Cuba. Forced to return to Europe, many of its passengers later die in Nazi concentration camps. The event becomes the subject of a 1974 book, Voyage of the Damned, by Gordon Thomas and Max Morgan-Witts, and is later adapted into a film with the same title, released in 1976.
June 03
1968—Andy Warhol Is Shot
Valerie Solanas, feminist author of an anti-male tract she called the S.C.U.M. Manifesto (Society for Cutting Up Men), attempts to assassinate artist Andy Warhol by shooting him with a handgun. Warhol survives but suffers health problems for the rest of his life. Solanas serves three years in prison and eventually dies of emphysema at San Francisco's Bristol Hotel in 1988.
June 02
1941—Lou Gehrig Dies
New York Yankees baseball player Henry Louis Gehrig, aka The Iron Horse, who set a record for playing in 2,130 consecutive games over the course of fourteen seasons, dies of amyotrophic lateral sclerosis, or Lou Gehrig's disease, two years after the onset of the illness ended his consecutive games streak.
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