Hollywoodland Jul 15 2013
MEXICO GETS JINXED
Tourist board taps gringa to lure gringos across the border.

The above photos of American actress Jinx Falkenberg show her posing in costume for her film Tahiti Nights, and she’s holding a Mexican tourist poster for which she had modeled around the same time. This isn’t as a much of a mismatch as you might think. Falkenberg was actually born Eugenia Lincoln Falkenberg in Barcelona, Spain. Being Spanish-born (her parents were American) is of course not remotely the same as being Mexican, but it’s worth mentioning. The truth is she was probably chosen for the poster simply because she was the most famous young Hollywood star associated with Mexico in the consciousness of the American public. She spoke Spanish, of course, and had gotten her start in Spanish films like El carnaval del Diablo, but we doubt average Americans had a clue about that at the time. But once she reached Hollywood she continued to act in films with ethnic themes. For instance, in 1943 she starred in Two Señoritas from Chicago, in 1944 she played an islander in the aforementioned Tahiti Nights, and the next year she played a Mexican girl in The Gay Señorita. So when you add together her birthplace, language skills, and movie roles, she isn’t just some random gabacha the tourist board dug up. While it’s possible it might have been more authentic to use Delores del Rio or Lupe Velez, both of them were much older than Falkenberg, and in any case, maybe they were asked and said no. Below you’ll notice that we managed to find that travel poster, and whatever the reasoning behind its creation, it sure came out looking good. The photos date from 1944, and the poster was used for the years 1944 and 1945.  


 
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History Rewind
The headlines that mattered yesteryear.
September 22
1910—Duke of York's Cinema Opens
The Duke of York's Cinema opens in Brighton, England, on the site of an old brewery. It is still operating today, mainly as a venue for art films, and is the oldest continually operating cinema in Britain.
1975—Gerald Ford Assassination Attempt
Sara Jane Moore, an FBI informant who had been evaluated and deemed harmless by the U.S. Secret Service, tries to assassinate U.S. President Gerald Ford. Moore fires one shot at Ford that misses, then is wrestled to the ground by a bystander named Oliver Sipple.
September 21
1937—The Hobbit is Published
J. R. R. Tolkien publishes his seminal fantasy novel The Hobbit, aka The Hobbit: There and Back Again. Marketed as a children's book, it is a hit with adults as well, and sells millions of copies, is translated into multiple languages, and spawns the sequel trilogy The Lord of Rings.
September 20
1946—Cannes Launches Film Festival
The first Cannes Film Festival is held in 1946, in the old Casino of Cannes, financed by the French Foreign Affairs Ministry and the City of Cannes.
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