Don't worry! I'm going to get the three of you out of there!
Our girlfriends—affectionately PI-1 and PI-2—rolled their eyes at this one, and why wouldn't they? We did too, but we work with what we're given, and we certainly couldn't ignore the fact that this January 1969 Adam magazine features a cover of a woman whose gravity defying breasts are directly in the center of the art. Men's magazines, those concoctions of macho fantasy set to print, are inherently sexist, but we are mere documentarians of mid-century art, literature, and film—and crime, and weirdness, and sex—in the various forms they take. This one is a particularly eye-catching example.
While literary magazines published prestige fiction, men's mags like Adam carried on the pulp tradition, giving authors without highbrow leanings opportunities to expose their work to wide audiences. Without the efforts of such publications, modern literature might look very different. Stephen King, for example, published many of his early stories in Gallery, a middle-tier smut monthly nobody would have mistaken for Playboy. Speaking of which, Playboy published early works from Ian Fleming, Ursula K. Le Guin, and even serialized the entirety of Ray Bradbury's Fahrenheit 451 in 1954, a year after its initial publication landed with a thud.
As far as we know Adam didn't produce any major writers except James Lee, aka Jim Aitchison, whose Mr. Midnight books were recently made into a series now streaming on Netflix. But failing to graduate lots of future bestselling authors doesn't change what Adam was—a publication that aimed for mass male appeal by merging all the elements of what was once known as pulp. Those elements included mystery, crime, war, exotic adventure, risqué humor, and a dose of relatively tame sexual content. We have all that and more below in thirty-plus scans, and something like seventy-eight issues of Adam embedded in our website.
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The headlines that mattered yesteryear.
1939—Batman Debuts
In Detective Comics #27, DC Comics publishes its second major superhero, Batman, who becomes one of the most popular comic book characters of all time, and then a popular camp television series starring Adam West, and lastly a multi-million dollar movie franchise starring Michael Keaton, then George Clooney, and finally Christian Bale. 1953—Crick and Watson Publish DNA Results
British scientists James D Watson and Francis Crick publish an article detailing their discovery of the existence and structure of deoxyribonucleic acid, or DNA, in Nature magazine. Their findings answer one of the oldest and most fundamental questions of biology, that of how living things reproduce themselves. 1967—First Space Program Casualty Occurs
Soviet cosmonaut Vladimir Komarov dies in Soyuz 1 when, during re-entry into Earth's atmosphere after more than ten successful orbits, the capsule's main parachute fails to deploy properly, and the backup chute becomes entangled in the first. The capsule's descent is slowed, but it still hits the ground at about 90 mph, at which point it bursts into flames. Komarov is the first human to die during a space mission. 1986—Otto Preminger Dies
Austro–Hungarian film director Otto Preminger, who directed such eternal classics as Laura, Anatomy of a Murder, Carmen Jones, The Man with the Golden Arm, and Stalag 17, and for his efforts earned a star on Hollywood's Walk of Fame, dies in New York City, aged 80, from cancer and Alzheimer's disease. 1998—James Earl Ray Dies
The convicted assassin of American civil rights leader Martin Luther King, Jr., petty criminal James Earl Ray, dies in prison of hepatitis aged 70, protesting his innocence as he had for decades. Members of the King family who supported Ray's fight to clear his name believed the U.S. Government had been involved in Dr. King's killing, but with Ray's death such questions became moot.
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