Vintage Pulp Jun 17 2024
A BIG ESQ.
Men's magazines come of age with Esquire.


Esquire isn't a pulp magazine, but it's a seminal U.S. publication that goes back to that era, debuting in 1933 and becoming incredibly popular within only a few issues. Today's from this month in 1945 was given to us by a friend. It was an unexpected and generous gift. It's also an unusual one. Dimensionally it's thirteen inches by ten, a size we've only seen a couple of times before. That meant scanning pages in halves and assembling them digitally, and because Esquire was perfect-bound, the scanning meant the destruction of the issue. Inside, there's fiction from Richard Gehman, James Stern, George Wiswell, Maurice Zolotow, and others, accompanied by nice story art. There are also some brilliant portraits of show business celebrities—including Virginia Mayo, Vera Zorina, Dorothy Hart, Ann Miller, Daun Kennedy, and ballerina Milada Mladova.

But it's the ads that catch the eye. Advertising is a trip back in time, a look at what culture considered important, which is why we have a vintage ad feature in our sidebar. Esquire is packed with ads, chiefly for booze, smokes, and suits. Lots of suits. To think that artists sat at easels in studios producing these illustrations is an amazing thought—and bittersweet, considering how little artistic talent goes into advertising today. We picture the cast of Mad Men refreshing their creative reservoirs with an occasional drink, or even better, Darrin Stevens from Bewitched, struggling over his art pad until Samantha gives him a witchy boost. The ads are mostly signed—by the likes of Frederic Fellander, Jay Hyde Barnum, Robert Goodman, and J.N.C. Fenton. Enjoy the scans. We killed the magazine but it was worth it, we think. And thanks to Alex for the donation.

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History Rewind
The headlines that mattered yesteryear.
July 01
1941—NBC Airs First Official TV Commercial
NBC broadcasts the first TV commercial to be sanctioned by the Federal Communications Commission. The FCC began licensing commercial television stations in May 1941, granting the first license to NBC. During a Dodgers-Phillies game broadcast July 1, NBC ran its first commercial, from Bulova, who paid $9 to advertise its watches.
1963—Kim Philby Named as Spy
The British Government admits that former high-ranking intelligence diplomat Kim Philby had worked as a Soviet agent. Philby was a member of the spy ring now known as the Cambridge Five, along with Donald Maclean, Guy Burgess, Anthony Blunt and John Cairncross. Of the five, Philby is believed to have been most successful in providing classified information to the Soviet Union. He defected to Russia, was feted as a hero and even given his commemorative stamp, before dying in 1988 at the age of seventy-six.
1997—Robert Mitchum Dies
American actor Robert Mitchum dies in his home in Santa Barbara, California. He had starred in films such as Out of the Past, Blood on the Moon, and Night of the Hunter, was called "the soul of film noir," and had a reputation for coolness that would go unmatched until Frank Sinatra arrived on the scene.
June 30
1908—Tunguska Explosion Occurs
Near the Podkamennaya Tunguska River in what is now Krasnoyarsk Krai in Russia, a large meteoroid or comet explodes at five to ten kilometers above the Earth's surface with a force of about twenty megatons of TNT. The explosion is a thousand times more powerful than the Hiroshima atomic blast, knocks over an estimated 80 million trees and generates a shock wave estimated to have been 5.0 on the Richter scale.
1971—Soviet Cosmonauts Perish
Soviet cosmonauts Vladislav Volkov, Georgi Dobrovolski and Viktor Patsayev, who served as the first crew of the world's first space station Salyut 1, die when their spacecraft Soyuz 11 depressurizes during preparations for re-entry. They are the only humans to die in space (as opposed to the upper atmosphere).
June 29
1914—Rasputin Survives Assassination Attempt
Former prostitute Jina Guseva attempts to assassinate Grigori Rasputin in his home town of Pokrovskoye, Siberia by stabbing him in the abdomen. According to reports, Guseva screamed "I have killed the Antichrist!" But Rasputin survived until being famously poisoned, shot, bludgeoned, and drowned in an icy river two years later.
1967—Jayne Mansfield Dies in Car Accident
American actress and sex symbol Jayne Mansfield dies in an automobile accident in Biloxi, Mississippi, when the car in which she is riding slams underneath the rear of a semi. Rumors that Mansfield were decapitated are technically untrue. In reality, her death certificate states that she suffered an avulsion of the cranium and brain, meaning she lost only the top of her head.
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Pulp Covers
Pulp art from around the web
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