![A BIG ESQ.](/images/headline/7523.png) Men's magazines come of age with Esquire. ![](/images/postimg/a_big_esq_01.jpg)
Esquire isn't a pulp magazine, but it's a seminal U.S. publication that goes back to that era, debuting in 1933 and becoming incredibly popular within only a few issues. Today's from this month in 1945 was given to us by a friend. It was an unexpected and generous gift. It's also an unusual one. Dimensionally it's thirteen inches by ten, a size we've only seen a couple of times before. That meant scanning pages in halves and assembling them digitally, and because Esquire was perfect-bound, the scanning meant the destruction of the issue. Inside, there's fiction from Richard Gehman, James Stern, George Wiswell, Maurice Zolotow, and others, accompanied by nice story art. There are also some brilliant portraits of show business celebrities—including Virginia Mayo, Vera Zorina, Dorothy Hart, Ann Miller, Daun Kennedy, and ballerina Milada Mladova.
But it's the ads that catch the eye. Advertising is a trip back in time, a look at what culture considered important, which is why we have a vintage ad feature in our sidebar. Esquire is packed with ads, chiefly for booze, smokes, and suits. Lots of suits. To think that artists sat at easels in studios producing these illustrations is an amazing thought—and bittersweet, considering how little artistic talent goes into advertising today. We picture the cast of Mad Men refreshing their creative reservoirs with an occasional drink, or even better, Darrin Stevens from Bewitched, struggling over his art pad until Samantha gives him a witchy boost. The ads are mostly signed—by the likes of Frederic Fellander, Jay Hyde Barnum, Robert Goodman, and J.N.C. Fenton. Enjoy the scans. We killed the magazine but it was worth it, we think. And thanks to Alex for the donation.
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![BELGIAN CONGO](/images/headline/6574.png) Up the river and into trouble. ![](/images/postimg/belgian_congo.jpg)
Vintage Belgian movie posters are generally very nice. This one was made for Congo Crossing, which was titled Carrefour des proscrits in French and Het Kruispunt der Bannelingen in Dutch. The movie isn't actually set in the Belgian Congo. Instead it takes place in a fictional west African territory called Kongotanga, where George Nader and Virginia Mayo find themselves snared in an adventure that's part Casablanca and part African Queen. Sounds good, right? You can read what we wrote about the film here. There's no premiere date for Belgium but it probably played there in the spring of 1957.
![NO SLEEP FOR THE CAFFEINATED](/images/headline/6211.png) Royal Crown helps consumers to stay awake at the movies. ![](/images/postimg/no_sleep_for_the_caffeinated_01.jpg)
Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer.
However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
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![RIVER US FROM EVIL](/images/headline/6119.png) Bogart shows the way for the makers of Congo Crossing. ![](/images/postimg/river_us_from_evil_01.jpg)
This poster for Congo Crossing has all the elements—firearms, some romantic nuzzling, and a huge crocodile. The trifecta. So we watched it, and what you get here is a Technicolor adventure set in the fictive West African land of Kongotanga, which sits geographically on the border of Belgian Congo, and is a stand-in thematically for Casablanca. Which is to say Congo Crossing uses the basic set-up of Casablanca—transitory expats and shady types in an ass-end outpost riven by local political tensions and power struggles. Virginia Mayo plays a wanted woman fleeing a murder charge she picked up on the French Riviera, George Nader plays the rakish stud who you aren't sure whether to like at first, and in the supporting cast are corrupt local kingpin Tonio Selwart, killer for hire Michael Pate, and Peter Lorre as the local chief of police. Here are some Casablanca similarities:
Expats desperate to catch the next day's plane to anywhere.
A climactic airport shootout.
A woman greatly desired by two men.
Lots of gun toting guys in tropical suits.
A comedic police official whose loyalties shift where the wind blows.
A moment when one man tells a rival it looks like the beginning of a friendship.
Peter Lorre.
We mention Casablanca as shorthand to give you an idea of the set-up, and now we'll mention The African Queen—another Humphrey Bogart classic—as shorthand to tell you what the middle of the movie becomes. Mayo, Nader, and a few others embark on a boat trip upriver to a jungle hospital. There Mayo realizes she's the target of a killer, and flees farther along the river with Nader, dealing with an ambush, a sexual predator, a swarm of terrible tse-tse flies, a sneaky croc, and a deadly illness. You've seen The African Queen, right? A couple of strong similarities there. The group faces these problems and, unlike their African helpers, come away more or less intact, then the movie disembarks from the river—and The African Queen—to shift back to Kongoblanca, er, we mean Kongotanga, where everything began.
So does a movie that starts and ends kind of like Casablanca and has something kind of like The African Queen stitched into the middle work? Not with this script and budget it doesn't. And though the cast is game and experienced, the material doesn't give them much of a chance to sparkle. We can't call the movie bad, but we certainly can't describe it as recommendable either. And going back to the jungle segment for a moment, why is it that in such films the people born and raised in Africa always get eaten while white folks like Mayo and Nader can snog in the bush and be just fine? That's a rhetorical question of course. Congo Crossing premiered today in 1956.
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![A MAYO K.O.](/images/headline/5920.png) I call this next punch the goodnight kiss. ![](/images/postimg/a_mayo_k.o..jpg)
Virginia Mayo wasn't much of a boxer. In addition to being very light, she telegraphed her punches, like this haymaker roundhouse right she's about throw after winding it up from somewhere around Sausalito. Good thing she could act. She appeared in such classic films as The Secret Life of Walter Mitty, The Flame and the Arrow, South Sea Woman, and, interestingly, in 1946 starred in both White Heat and Red Light. That sounds like a must-watch double bill, and despite the hundreds of vintage crime flicks we've seen, amazingly we've never seen those. So our night is all mapped out.
![LEADING LIGHTS](/images/headline/5497.png) Can you name the five stars in the constellation Ludlow the Genius? ![](/images/postimg/leading_lights_01.jpg) ![](/images/postimg/leading_lights_02.jpg) ![](/images/postimg/leading_lights_03.jpg) ![](/images/postimg/leading_lights_04.jpg) ![](/images/postimg/leading_lights_05.jpg)
Above you see five pin-up paintings that came from the brush of Mike Ludlow, an artist we featured the first time only recently. He rose from humble beginnings in Buffalo, New York, to become an acclaimed figure that at his zenith painted portraits of major actresses for Esquire magazine. That's where all these pieces were originally published, and if you haven't identified them all, they are, top to bottom, Anita Ekberg, Gina Lollobrigida, Virginia Mayo, Denise Darcel, and Betsy von Furstenberg. All these stars have been featured on Pulp Intl., and you can see interesting posts on them at the following links: Ekberg, Lollobrigida, Mayo, Darcel, von Furstenberg.
![SOUTH SEA DRIFTER](/images/headline/4779.png) I may be a bum but that's Sergeant Bum to you. ![](/images/postimg/south_sea_drifter.jpg)
Above, an Italian promo poster painted by Luigi Martinati for the U.S. adventure flick South Sea Woman, with Burt Lancaster and Virginia Mayo. In Italy it was called Il sergente Bum! There's no Italian release date known. We did a little write-up of the film you can see at this link, and you can check out more of Martinati's brilliant brushwork here.
![SIDE OF MAYO](/images/headline/3984.png) I suggest closing the lid if you don't want me to spoil. ![](/images/postimg/side_of_mayo.jpg)
Virginia Mayo lounges in a crate in this promo shot made in 1953 during the filming of South Sea Woman, in which she starred with Burt Lancaster. What's she doing in a crate? We'll find out when we watch the movie.
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The headlines that mattered yesteryear.
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect
Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives. 1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974. 1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945. 1915—Ship Capsizes on Lake Michigan
During an outing arranged by Western Electric Co. for its employees and their families, the passenger ship Eastland capsizes in Lake Michigan due to unequal weight distribution. 844 people die, including all the members of 22 different families. 1980—Peter Sellers Dies
British movie star Peter Sellers, whose roles in Dr. Strangelove, Being There and the Pink Panther films established him as the greatest comedic actor of his generation, dies of a heart attack at age fifty-four.
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