 Men's magazines come of age with Esquire. 
Esquire isn't a pulp magazine, but it's a seminal U.S. publication that goes back to that era, debuting in 1933 and becoming incredibly popular within only a few issues. Today's from this month in 1945 was given to us by a friend. It was an unexpected and generous gift. It's also an unusual one. Dimensionally it's thirteen inches by ten, a size we've only seen a couple of times before. That meant scanning pages in halves and assembling them digitally, and because Esquire was perfect-bound, the scanning meant the destruction of the issue. Inside, there's fiction from Richard Gehman, James Stern, George Wiswell, Maurice Zolotow, and others, accompanied by nice story art. There are also some brilliant portraits of show business celebrities—including Virginia Mayo, Vera Zorina, Dorothy Hart, Ann Miller, Daun Kennedy, and ballerina Milada Mladova.
But it's the ads that catch the eye. Advertising is a trip back in time, a look at what culture considered important, which is why we have a vintage ad feature in our sidebar. Esquire is packed with ads, chiefly for booze, smokes, and suits. Lots of suits. To think that artists sat at easels in studios producing these illustrations is an amazing thought—and bittersweet, considering how little artistic talent goes into advertising today. We picture the cast of Mad Men refreshing their creative reservoirs with an occasional drink, or even better, Darrin Stevens from Bewitched, struggling over his art pad until Samantha gives him a witchy boost. The ads are mostly signed—by the likes of Frederic Fellander, Jay Hyde Barnum, Robert Goodman, and J.N.C. Fenton. Enjoy the scans. We killed the magazine but it was worth it, we think. And thanks to Alex for the donation.
                       
 Hello again, mirror me. After all these years it's still only the two of us that know I'm a very hairy woman. 
 Virna Lisi made every photo amazing just by being in them, which is probably why Esquire magazine conceived this gender blurring idea in 1966 as a humorous commentary on her legendary beauty. Even with her face half covered Lisi still looks as good as ever. We doubt even a beard would have made much of a difference. We've included the magazine cover, as you see, and the photo is slightly different (if you can spot how, thumbs up for you). The issue is considered collectible today, and the image has even made it onto t-shirts. We've featured Lisi multiple times, including here, here, here, and here. All the shots are excellent.
 When I'm a really big star there'll be a photo retoucher to make sure I have perfect armpits. 
This scan made from a 35-millimeter slide shows Hungary born actress Ava Norring, who had exactly one credited role—that of Beatrice in 1952's The Snows of Kilimajaro, in which she appeared with her more famous namesake Ava Gardner. She later was featured in an eight page Esquire photo essay published in July 1955, but stardom was not to be. We love this shot, underarm razor burn and all. We haven't seen The Snows of Kilimajaro, but we're curious about it. The 1936 Ernest Hemingway work upon which it's loosely based is a short story (touching on standard Hemingway themes we discussed a while back), and it's always interesting to see how filmmakers flesh out something so slight. We'll get to the movie at some point, see both Avas in action, and probably report back.
 They're dressed for bed but it doesn't look like sleep is the plan.  
We're back to Mike Ludlow today, with these two pin-up paintings of negligée clad beauties he created for Esquire magazine. As we mentioned not long ago, Ludlow painted portraits of film stars, and as you can see here even the women that came from his imagination look a bit famous. For instance, to us these two look like Diana Dors (a little) and Elaine Stewart (a lot). Or is that just us? Regardless, they're beautiful creations.
 Can you name the five stars in the constellation Ludlow the Genius?     
Above you see five pin-up paintings that came from the brush of Mike Ludlow, an artist we featured the first time only recently. He rose from humble beginnings in Buffalo, New York, to become an acclaimed figure that at his zenith painted portraits of major actresses for Esquire magazine. That's where all these pieces were originally published, and if you haven't identified them all, they are, top to bottom, Anita Ekberg, Gina Lollobrigida, Virginia Mayo, Denise Darcel, and Betsy von Furstenberg. All these stars have been featured on Pulp Intl., and you can see interesting posts on them at the following links: Ekberg, Lollobrigida, Mayo, Darcel, von Furstenberg.
 Varga's whimsical pin-ups make time stand still.
Below, every month from a Varga calendar published in Esquire magazine in 1948. Varga, aka Alberto Vargas, as you probably know was a top pin-up artist through the ’40s, ’50s, ’60s and ’70s. We have another complete calendar at this link, a movie poster here, and an interesting historical curiosity here.
 Even Hollywood trailblazers get the blues. 
This striking image, which appeared in Esquire magazine in April 1948, shows Maylia, an actress who played Eastern beauties onscreen but was born in Detroit, Michigan as Gloria Chin. Paramount Studios promoted her as “the first Chinese star since Anna May Wong,” and indeed she was—Chinese-American, that is, just like Wong. But in the end Maylia appeared in only six films. In fact she was one of the only Asian actresses appearing in films at all during the the mid-century period. After two years of decent roles from 1947 to 1949, followed by uncredited bits in ’51 and ’53, she left show business to have a family.
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The headlines that mattered yesteryear.
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday. 1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect
Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives. 1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974. 1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
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