Hollywoodland Sep 8 2018
SCOOBEE DOOBEE DOO
The Lowdown has the scoop on a fantastic plastic.


Today we're back to tabloids with an issue of The Lowdown published this month in 1962. The cover features Bob Hope goofing around, Elizabeth Taylor looking serious, Kim Novak nuzzling, and a random naked party girl randomly partying naked. Inside the issue are stories on Hope getting the hots for trans star Coccinelle in a French nightclub, Novak raking a series of suitors over the coals, and baseball players succumbing to greed. So much material in these tabloids, and so little time to highlight a story or two. But forced to make a choice, we're opting to discuss a piece on something called Scoobeedoo. How can we not? We all remember the cartoon, and now this story seemed guaranteed to tell us where the name of the legendary dog came from. We never knew we wanted to know that. But when we saw the word Scoobeedoo we realized, yes, we want to know.

Lowdown describes Scoobeedoo as a craze and a do-it-yourself gimmick. Apparently, it was popularized when French singer Sacha Distel wrote a 1958 song of the same name. But he didn't invent it—he just sang about it. The actual thing was invented by a French plastics company and called Scoubidou. It was basically a spool of brightly colored plastic cord that could be woven or tied to make—well, whatever you wanted. Youcould make lampshades, baskets, placemats, keychains. A California man famously used it to make bikinis. We imagine it would work for household repairs, light sexual bondage, whatever you needed it for. The stuff was as popular as the hula hoop for a while. Apparently figures in the electrical industry even complained that a shortage of wiring insulation was due to Scoubidou because it used the same type of plastic.

Readers above a certain age will already know about all this, of course, but we had no idea. We weren't around back then. And that, succinctly, is why we maintain this website—because we learn about a past we never experienced. But surprisingly Scoubidou isn't just the past. It apparently still exists. It even has a Wikipedia entry with examples of the many things you can make (but no bikinis). So this was a very informative issue of The Lowdown, all things considered. The only thing we're bummed about is that our Scoubidou research provided no actual confirmation that the cartoon dog Scooby-Doo got his name from the toy. But he had to, right? Maybe a reader has the answer to that. In the meantime we have more than twenty scans below for your enjoyment and other issues of The Lowdown you c
an access by clicking the magazine's keywords at bottom. 
 
Update: a reader does have the answer. One of you always does. J. Talley wrote this:
 
The series was originally rejected by CBS executives, who thought the presentation artwork was too frightening for children and that the show must be the same. CBS Executive Fred Silverman was listening to Frank Sinatra's “Strangers In The Night” (with the scatted lyric “dooby-dooby-doo”) on the flight to that ill-fated meeting. After the show was rejected, a number of changes were made: the Hanna-Barbera staff decided that the dog should be the star of the series instead of the four kids, and renamed him Scooby-Doo after that Sinatra lyric. The spooky aspects of the show were toned down slightly, and the comedy aspects tuned up. The show was re-presented, accepted, and premiered as the centerpiece for CBS's 1969-1970 Saturday Morning season.
 
Thanks, J. That's another hole in our historical knowledge successfully filled in. Is it any surprise Sinatra was involved somehow? That guy really got around.

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History Rewind
The headlines that mattered yesteryear.
February 24
1920—The Nazi Party Is Founded
The small German Workers' Party, or DAP, which was under the direction of Adolf Hitler, changes its name to the National Socialist German Workers' Party. Though Hitler adopted the socialist label to attract working class Germans, his party in fact embraced mainly anti-socialist ideas. The group became known in English as the Nazi Party, and within the next fifteen years expanded to become the most powerful force in German politics.
1942—Battle of Los Angeles Takes Place
A object flying over wartime Los Angeles triggers a massive anti-aircraft barrage, ultimately killing 3 civilians. Initially the target of the aerial barrage is thought to be an attacking force from Japan, but it is later suggested to be imaginary and a case of "war nerves", a lost weather balloon, a blimp, a Japanese fire balloon, or even an extraterrestrial craft. The true nature of the object or objects remains unknown to this day, but the event is known as the Battle of Los Angeles.
February 23
1945—Flag Raised on Iwo Jima
Four days after landing on the Japanese-held island of Iwo Jima, American soldiers of the 28th Regiment, 5th Marine Division take Mount Suribachi and raise an American flag. A photograph of the moment shot by Joe Rosenthal becomes one of the most famous images of WWII, and wins him the Pulitzer Prize later that year.
February 22
1987—Andy Warhol Dies
American pop artist Andy Warhol, whose creations have sold for as much as 100 million dollars, dies of cardiac arrhythmia following gallbladder surgery in New York City. Warhol, who already suffered lingering physical problems from a 1968 shooting, requested in his will for all but a tiny fraction of his considerable estate to go toward the creation of a foundation dedicated to the advancement of the visual arts.
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