Liberace is finally forced to take up arms against the tabloids.
A long while ago we shared the cover of a 1956 Whisper featuring George Sanders. The same issue had an article on Liberace, and we’re returning to that today as part of our look at mid-century tabloid attitudes toward gay culture. In general of course, the tabloids were brutally insulting, using overt as well as coded language to get intimations of homosexuality across. Theoretically, when dealing with public figures they had to be somewhat cautious, but both Rave and Inside had in 1954 written stories insinuating that Liberace was gay, and in 1955 Suppressed and Private Lives did the same. In Whisper, a journalist writing under the name Sylvia Tremaine refers to Liberace as a “creature,” labels his speech as “simpering,” and describes his move to television this way: “From there it was just a brief flutter to a local TV program.”
You’ll notice there’s deniability in all those words—Whisper could claim there was nothing defamatory in the language. Ridiculous, of course. Clearly the magazine was calling Liberace gay, and only a fool would claim otherwise, but defamation had not occurred to an extent that would stand up in court. Thus we see the joy of coded language. The same occurs in the U.S. today in certain media outlets with language directed at African Americans. The disparagement is clear, but deniable. Or for a cinematic example of coding, consider the Maltese Falcon and how the character of Joel Cairo is announced by flute trills on the soundtrack. Clear, and yet deniable. But in its Liberace article Whisper then throws deniability out the window with this: “Hollywood snickerers are wondering, in fact, if all the male hormones earmarked for the Liberace boys weren’t hogged by George, leaving Lee with only his nimble fingers.” That goes a bit beyond code, wouldn’t you say?
Liberace did not sue, and the tabloids simply built momentum. Later in 1956 Britain’s Daily Mirror called him a “deadly, winking, sniggering, snuggling, chromium-plated, scent-impregnated, luminous, quivering, giggling, fruit-flavoured, mincing, ice-covered heap of mother love.” Robert Harrison’s Confidential piled on in 1957. It published a three-part tale of Liberace attacking a hapless press agent. A sample from that hit piece: “Fatso plumped onto the couch alongside his young guest, and before you could say Gorgeous George, the pair were [wrestling]. In a matter of moments, it turned into a boxing bout, too, with the press agent throwing desperate lefts and rights at Liberace. The latter, his determination stiffening, merely clung tighter. The floor show reached its climax when Dimples, by sheer weight, pinned his victim’s shoulders to the mat and mewed into his face: 'Gee, you’re cute when you’re mad!'”
Liberace’s lawyer John Jacobs filed lawsuits against both Daily Mirror and Confidential, demanding a whopping twenty million dollars from the latter. Adjusted for inflation, that's about $174 million in today's terms. You can almost imagine Robert Harrison spitting up his coffee when he heard the settlement demand. Equally you can imagine Liberace’s reluctance to dignify the article, but Confidential at the time had readership in the millions. Something had to be done. It had become open season on his private life. Even the press photo below toyed with him. Thedescriptive text, written for newspaper staff, is meant to simply get across the basic facts of the photos and is typically pretty dry stuff. But this describes Liberace as "the curly-haired pianist" and says his walk is "jaunty." Clear, but deniable.
In the end, Liberace received $40,000 from Confidential and $53,000 from the Daily Mirror, substantial sums for the time. In addition to his legal victories, the constraints against tabloid journalism were becoming more defined. Of course, Liberace had won the cases by perjuring himself in court about being gay. In 1987 when he died of complications related to AIDS, Daily Mirror refused to show an iota of deference or respect and published a piece referring to the 1950s settlement. It was headlined: Any Chance of a Refund?
Half a century and countless social changes later only one story in Suppressed remains shocking.
This July 1955 Suppressed serves up its usual outrage, with Erroll Flynn bedding a woman half his age, Debra Paget scandalizing audiences with her dancing, and Marlene Dietrich, Greta Garbo, Paulette Goddard and others brazenly indulging in “promiscuity, free living and flagrant exhibitionism.” Which is to say, they moved on to other sexual partners without bothering to get divorced. The magazine also takes a swipe at Terry Moore, who “resorts to suggestive gowns rather than talent.” We’d love to have read what Suppressed would have printed when Moore posed nude for Playboy in 1984 at age 55, but it was long defunct by then. After bashing celebs, the editors move on to fashion, offering a primer on hepcat style, but before you rush out to buy a pair of zebra print shoes, remember that the line forms behind us. Later, the magazine offers readers a peek inside a mental asylum, and in the process shows a few hair-raising practices. Among them are violent patients being penned together like cattle, and a delirious alcoholic who is “brought back to reality by shock treatment.” We think the easiest way to shock an alcoholic back to reality is to tell him he’s out of booze, but what do we know? It’s ironic, though, that all the sexual innuendo and moral outrage mustered by Suppressed seems so misplaced now, and the one story editors probably thought of as uncontroversial—electrically shocking alcoholics—is truly frightening. How times change.
Suppressed was in rare form in November 1955.
Above is the cover of the NYC based tabloid Suppressed from this month in 1955. This issue shows Suppressed in full bloom—bold, brash, fearless. Within the next two years a series of Hollywood lawsuits against scandal magazines would begin to make editors wary of being dragged into court for committing libel and slander, but 1955 was still the heyday for celeb bashing, and Supressed engaged in what might be best described as open warfare against film stars. Here’s a small sampling of some of the gut punches in this magazine:
Marlon Brando: silly.
Anita Ekberg: egocentric, a martyr.
Rita Gam: the all-time fizzle of 1955, a bad actress, with a figure that leaves something to be desired.
Judy Holliday: pudgy.
Marilyn Monroe: childishly immature, with an inferiority complex.
Debbie Reynolds: inane.
Gloria Vanderbilt: unable to think of anyone besides herself; has more neuroses than acting talents.
Robert Wagner: pompous, unintelligent.
We could go on, but you get the point. We’ve written many times on this website that nothing in media is truly new, and this is yet another example. Click over to any muckraking celebrity blog right now and you’d think journalism, as well as simple grammar, went down the toilet around the year 2000. But no, they were always in the toilet. Remember, Suppressed and its brethren Confidential, Whisper, On the QT, Hush-Hush, et.al., were not fringe. By itself Confidential was thebiggest newsstand seller in the U.S. These publications were powerful. Like modern American cable news, they assumed leading roles in making the public swallow false political memes—a commie under every bed, a black man in every bed, and the loose women who made it all possible.
But unlike today’s fawning cable news, Suppressed was generally scornful toward the rich. For instance, this issue discusses millionaires’ secret playgrounds while parking quotation marks around words like “classy,” and “the right people.” The actual playgrounds are described as “last stand” resorts, where the rich can feel safe from the rabble of middle class America. A few pages later the editors decry nepotism in Hollywood, naming a dozen famous actors and actresses who allegedly got their start because of mommy and daddy’s money. All in all, Suppressed is a head spinning mixture, and at the end of each issue a typical reader was probably convinced of one thing—the only good people in the world were those who were exactly like him.
Another tabloid comes and goes.
Here’s another new tabloid for our ever-expanding collection, the mid-tier Suppressed. So far, we’ve seen issues only from 1954 through 1956, so we can safely assume it didn’t last long. It isn’t for lack of effort, though. The layouts are interesting and designers even splash self-promoting logos throughout the mag, but all for naught, apparently. In this particular issue, published in March 1955, we learn about the Topping family, whose patriarch Dan Topping was part owner and president of the New York Yankees from 1945 to 1964. We get profiles of Mara English, Robert Taylor, and a story about John Wayne and his three marriages. And we learn that there were two sides to segregation. Silly us, we thought the two sides were the right one and the wrong one, but Suppressed schools us in all the sociological nuances of state-sponsored apartheid. What a treat! More Suppressed later.
The headlines that mattered yesteryear.
1916—Rockwell's First Post Cover Appears
The Saturday Evening Post publishes Norman Rockwell's painting "Boy with Baby Carriage", marking the first time his work appears on the cover of that magazine. Rockwell would go to paint many covers for the Post, becoming indelibly linked with the publication. During his long career Rockwell would eventually paint more than four thousand pieces, the vast majority of which are not on public display due to private ownership and destruction by fire.
1962—Marilyn Monroe Sings to John F. Kennedy
A birthday salute to U.S. President John F. Kennedy takes place at Madison Square Garden, in New York City. The highlight is Marilyn Monroe's breathy rendition of "Happy Birthday," which does more to fuel speculation that the two were sexually involved than any actual evidence.
1926—Aimee Semple McPherson Disappears
In the U.S., Canadian born evangelist Aimee Semple McPherson disappears from Venice Beach, California in the middle of the afternoon. She is initially thought to have drowned, but on June 23, McPherson stumbles out of the desert in Agua Prieta, a Mexican town across the border from Douglas, Arizona, claiming to have been kidnapped, drugged, tortured and held for ransom in a shack by two people named Steve and Mexicali Rose. However, it soon becomes clear that McPherson's tale is fabricated, though to this day the reasons behind it remain unknown.
1964—Mods and Rockers Jailed After Riots
In Britain, scores of youths are jailed following a weekend of violent clashes between gangs of Mods and Rockers in Brighton and other south coast resorts. Mods listened to ska music and The Who, wore suits and rode Italian scooters, while Rockers listened to Elvis and Gene Vincent, and rode motorcycles. These differences triggered the violence.
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