Vintage Pulp Dec 29 2009
HANGING LOOSE
Women who shed excess weight can enjoy a brighter future.

The above cover can be interpreted a couple of ways. It’s possible the man is the hero, and he’s trying to lead the women on an escape from prison, but it seems more likely he’s just a coward who, in his terror, is about to drag the women to their doom. The metaphors go deep, but whatever the case, we love the art. Adventure began publishing in 1910, and was home to many respected artists and authors, not least among them novelist Sinclair Lewis, who in 1930 became the first American to win the Nobel Prize for literature (he had won the Pulitzer earlier but declined it). While he was an editor at Adventure he helped create a novelty identity card that was included in issues of the magazine. Readers carried the card, and if they were killed, whoever found the card would notify the magazine, who would in turn notify the reader’s next of kin. The idea was a flight of pure fancy, but also a stroke of genius, and the cards became such a powerful idea that a group of reader-travelers formed the Adventurers Club of New York in 1912. That club led to similar clubs being formed in other cites. A cursory check on the trusty interweb reveals that at least one—the Los Angeles chapter—survives today, so if the magazine cover has inspired you, there’s a place you can meet with like-minded types. Who knows? With a little effort and good fortune, maybe you’ll get to escape from prison on a bed sheet yourself one day.     

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History Rewind
The headlines that mattered yesteryear.
July 29
1957—Paar Takes Over Tonight Show
Today in 1957 Jack Paar begins hosting the Tonight Show. During Paar's five year stint, his unpredictable antics and strong comedic style help turn the program into a ratings juggernaut and a national institution.
1981—Charles and Diana Marry
Prince Charles and Lady Diana Spencer marry at St Paul's Cathedral before 3,500 invited guests and an estimated global television audience of 750 million, making it the most popular program ever broadcast.
July 28
1945—Plane Hits Empire State Building
A B-25 bomber crashes into the north side of the Empire State Building, between the 79th and 80th floors. One engine plows entirely through the structure, lands on nearby apartment building, and sparks a fire that destroys a penthouse. The other engine falls down an elevator shaft. Fourteen people are killed in the incident.
1965—Vietnam War Heats Up
U.S. president Lyndon Johnson commits a further 50,000 US troops to the conflict in Vietnam, increasing the military presence there to 125,000. Johnson said about the increase, "I do not find it easy to send the flower of our youth...into battle."
July 27
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday.

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