Pulp International - Jacob+Often

Jan 7 2023

California stands in for Dixie as sexploitation goes country.

American movies are made today in many places other than southern California as a way to reduce production costs. Regions like Georgia, New Mexico, and British Columbia have built thriving film industries. But once upon the not-so-distant past the reverse was true. In order to avoid high location costs you filmed in and around Los Angeles no matter where your film was set, even if it looked ridiculous. Southern Comforts, which premiered today in 1971, is ostensibly set in the deep south, but one look at its bone dry Dukes of Hazzard landscapes tells you're about as close to the south as Manhattan is to the Bahamas.

A middle-aged huckster and his three mini-skirted companions drive across “the south” looking to stage a beauty contest, but get stranded in hayseedville and decide to do it in the barn of a gentleman rancher named Colonel Melany, who insists on being paid not only in money, but in flesh. Eventually some girls from around the way show up to compete, and everybody gets naughty in the hay as a hoe-down band plays in the background. When the beauty contest finally takes place, it turns into a group striptease, which is eventually raided by local cops. That pretty much covers the plot.

The director of all this, Bethal Buckalew, who had also made the softcore efforts Tobacco Roody and Midnite Plowboy, understood the box office dynamic of the early 1970s wherein it was enough to guarantee profit if you showed a lot of nudity. While less cynical types toiled with plots and production values, the visionary Buckalew simply trafficked in boobs, bush, and flashes of vulva (which earned this film an x rating). The only requirement for his formula was that a few of his actresses be totally uninhibited and somewhat beautiful, and he's covered thanks to co-star Monica Gayle and a couple of uncredited contributors.

Gayle was the reason we watched this. She was in the cult hit Switchblade Sisters, and clearly she moved up in the world, because Southern Comforts doesn't reach anywhere near the level of her girl-gang classic. But we'll give this movie credit for one thing—it looks like everyone had a laugh making it. Back during the liberated ’70s nobody worried that their awful sexploitation flicks might last forever thanks to digital technology. They figured to have fun, get paid, and maybe, just maybe, ascend into mainstream cinema. This amateurish effort helped nobody's career, but at least—along with a few drinks—it helped our Friday night.