Tourist board taps gringa to lure gringos across the border.
The above photos of American actress Jinx Falkenberg show her posing in costume for her film Tahiti Nights, and she’s holding a Mexican tourist poster for which she had modeled around the same time. This isn’t as a much of a mismatch as you might think. Falkenberg was actually born Eugenia Lincoln Falkenberg in Barcelona, Spain. Being Spanish-born (her parents were American) is of course not remotely the same as being Mexican, but it’s worth mentioning. The truth is she was probably chosen for the poster simply because she was the most famous young Hollywood star associated with Mexico in the consciousness of the American public. She spoke Spanish, of course, and had gotten her start in Spanish films like El carnaval del Diablo, but we doubt average Americans had a clue about that at the time. But once she reached Hollywood she continued to act in films with ethnic themes. For instance, in 1943 she starred in Two Señoritas from Chicago, in 1944 she played an islander in the aforementioned Tahiti Nights, and the next year she played a Mexican girl in The Gay Señorita. So when you add together her birthplace, language skills, and movie roles, she isn’t just some random gabacha the tourist board dug up. While it’s possible it might have been more authentic to use Delores del Rio or Lupe Velez, both of them were much older than Falkenberg, and in any case, maybe they were asked and said no. Below you’ll notice that we managed to find that travel poster, and whatever the reasoning behind its creation, it sure came out looking good. The photos date from 1944, and the poster was used for the years 1944 and 1945.