It was a different flavor of men's magazine.
Zest magazine, with its bold graphics and cover portraits, looks like a classic mid-century tabloid, but its banner tells you it's really a men's magazine. It lives up to its billing in this issue from January 1956—issue number one, actually—with short stories from Michael Avallone and H.P. Lovecraft, real life adventure tales, scare stories (“Is Your Daughter a Sex-Film Star?), glamour photography, and humor. The Lovecraft tale, “Rats in the Walls,” is called “the greatest horror story ever written.” We wouldn't go that far, but it's freaktacular, like everything Lovecraft wrote. It had originally been published in Weird Tales in 1924, and we imagine that its bizarro mutant/cannibalism themes were pretty shocking back then. The Avallone story, “The Glass Eye,” is novella length. He had already published three novels and was building a reputation as a reliable author of thrillers, which makes his inclusion a nice coup for a new magazine. The photography in Zest is just as impressive as the fiction. Readers get to see rare shots of major celebs such as Sophia Loren, Sabrina, and Delores del Rio. All in all Zest was a high budget effort, but it lasted only two issues. Why did it fold? No idea on that. Competition in the market was plenty stiff at the time. On the other hand, maybe two issues are all that were planned. We're thrilled to show you one of them, comprising thirty-plus scans below for your Thursday enjoyment.
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The headlines that mattered yesteryear.
1937—The Hindenburg Explodes
In the U.S, at Lakehurst, New Jersey, the German zeppelin LZ 129 Hindenburg catches fire and is incinerated within a minute while attempting to dock in windy conditions after a trans-Atlantic crossing. The disaster, which kills thirty-six people, becomes the subject of spectacular newsreel coverage, photographs, and most famously, Herbert Morrison's recorded radio eyewitness report from the landing field. But for all the witnesses and speculation, the actual cause of the fire remains unknown. 1921—Chanel No. 5 Debuts
Gabrielle Bonheur "Coco" Chanel, the pioneering French fashion designer whose modernist philosophy, menswear-inspired styles, and pursuit of expensive simplicity made her an important figure in 20th-century fashion, introduces the perfume Chanel No. 5, which to this day remains one of the world's most legendary and best selling fragrances. 1961—First American Reaches Space
Three weeks after Russian cosmonaut Yuri Gagarin became the first human to fly into space, U.S. astronaut Alan Shepard completes a sub-orbit of fifteen minutes, returns to Earth, and is rescued from his Mercury 3 capsule in the Atlantic Ocean. Shepard made several more trips into space, even commanding a mission at age 47, and was eventually awarded the Congressional Space Medal of Honor. 1953—Hemingway Wins Pulitzer
American author Ernest Hemingway, who had already written such literary classics as The Sun Also Rises, A Farewell to Arms, and For Whom the Bell Tolls, is awarded the Pulitzer Prize for fiction for his novella The Old Man and the Sea, the story of an aging Cuban fisherman who struggles with a giant marlin far out in the Gulf Stream. 1970—Mass Shooting at Kent State
In the U.S., Ohio National Guard troops, who had been sent to Kent State University after disturbances in the city of Kent the weekend before, open fire on a group of unarmed students, killing four and wounding nine. Some of the students had been protesting the United States' invasion of Cambodia, but others had been walking nearby or observing from a distance. The incident triggered a mass protest of four million college students nationwide, and eight of the guardsmen were indicted by a grand jury, but charges against all of them were eventually dismissed.
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